How to Choose the Best White Paint Color Clare 4

Our Ultimate Guide to Choosing the Best White Paint

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Timeless over trendy, white is a classic that will never fail your space. Simple, bright, and clean, a fresh coat can give a home a complete facelift—breathing life into even the darkest space. The only problem? Choosing the best white paint colors can be a nightmare because the options at the hardware store are endless. As a company founded by an interior designer, we’re here to make finding the perfect paint color easier. At Clare, we’ve simplified the process for you by expertly curating the only white paint colors you need: the perfect warm white, the perfect cool white, a clean, neutral white with no undertones, and a bonus – the most beautiful off-white! Here’s everything you need to know to choose the perfect white paint, every time.

Clare | How to Choose the Best White Paint Color
Clare | Paint Swatches | Whipped
Whipped

calm, bright, and sophisticated

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Photo: @undecorated_home

Not all white paint colors are created equal

Yes, you read that right. Most whites you see aren’t just white. They can range ever so slightly in temperature and depth and choosing the right white paint can do wonders for your space! Warm whites are extremely versatile with a cozy vibe that looks great in any room, while cooler whites work beautifully in spaces accented with other cool hues such as blues and greens. A true, neutral white like Fresh Kicks is best for creating a crisp, gallery-like feel that helps bold colors and bright accents pop. If you aren’t sure what look is best for your space, you can never go wrong with a clean, true white.

How to Choose the Best White Paint Color Clare 2
Clare | Paint Swatches | Fresh Kicks
Fresh Kicks

airy, clean, and classic

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Existing colors in your space can guide you to the right choice

Because white can bounce color and light around in a room, the white paint you choose can take on a life of it’s own depending on what’s in and around your space. In a bright space with lots of light, you may find that the warm red brick from the house next door or the blue hue from your living room rug reflects in your room. Or maybe you already have furniture with warm wood tones and fabrics. Look for a white paint that complements the existing colors in your space.

Understanding the natural light in your space is key

Pay attention to how much sunlight a room gets, and the direction the light comes from. North-facing rooms tend to have cooler, less bright light so they often need a warmer white like our best-selling white paint, Whipped, for balance. Southern facing rooms get a lot of warm, bright light so a cooler white like Snow Day can help neutralize the warm glow of southern light. If you’re painting east/west-facing rooms, just remember that the natural light changes throughout the day. Both east and west light is typically brighter in the morning and dimmer in the afternoon, and west-facing light takes on a more golden tone at dusk.

Where you live matters

You’ll want to keep geography in mind when choosing your white paint too. If you live in a warm or hot climate like Phoenix or Florida, a cool white will help cool down the look of your home. Whereas a cottage in New England might benefit from the coziness of a warm or off-white. No desire for undertones? No problem! If you’re worried about a slight tint not jiving with your home décor, try a true white. It’s modern, clean, and will work perfectly with a more eclectic decorating style.

How to Choose the Best White Paint Color Clare 3
Snow Day | Clare Paint Swatches | Thumbnail
Snow Day

calm, bright, and sophisticated

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Test colors before committing

Don’t forget to get a test swatch before you paint! We’ve made that part easy too with our mess-free, adhesive Perfect Color Swatches. Observe how the color looks in both natural and artificial light as well as during the day and at night. It never hurts to sit with a color for a few days before committing. So choose wisely from our collection of the best white paint colors for interiors. Happy painting!

SHOP THE LOOK ...

Snow Day | Clare Paint Swatches | Thumbnail

Snow Day

Like a serene winter wonderland the morning after a first snowfall. This is our coolest white, with just a touch of warmth to liven it up.
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Clare | Paint Swatches | Fresh Kicks

Fresh Kicks

Think of your favorite white pair, straight out the box. That’s the feeling of this one. Fresh and modern, this is our cleanest, brightest white, with no undertones.
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Clare | Paint Swatches | Whipped

Whipped

Dreamy and whisked-to-perfection, this is the warmest of our whites with a soft, delicate feel. Our best white for north-facing rooms but versatile enough to work in any space.
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