Planning a Project? Look to These 5 Trending Paint Colors for 2024

From latte-inspired brown to the perfect white

Planning a Project? Look to These 5 Trending Paint Colors for 2024
Picking a paint color is a big decision. After all, paint can lighten and brighten, add contrast, complement your palette, or even infuse depth and moodiness, so how do you go about choosing the right one? Well, we’ve crunched the numbers, including last year’s customer-favorites, and we can’t wait to share the best paint colors for 2024.

While whites, blues, and greens have been popular in our round-ups over the years (and continue to be beloved hues), it’s time to take a deeper dive into our sales data and reveal the must-know details about the trending paint colors for the year. Curious? Read on.

Walk on the Dark Side

While the latte makeup trend took over TikTok in 2023, our soft, latte-inspired shade, Turbinado, also went viral with sales rising 90 percent. Brown may not be everyone’s idea of a go-to paint color, but it’s worth considering. Other standouts include the dark, chocolate-y Coffee Date and Dirty Chai, a lighter nutty brown. Soothing, sophisticated, and classic, you can’t go wrong with these shades for a bedroom, kitchen, or cocoon-like living room.



Beige But Better

Beige doesn’t have to be boring. Just check out Like Buttah, a creamy buttery beige that has been a fave since 2022 and is one of the rising paint colors for 2024. It’s the best warm neutral and works for any room in your home. Another trending hue is Neutral Territory. Lighter than Turbinado and deeper than No Filter, it’s a sandy beige, just warm enough to add an inviting touch. Love a greige? Order a sample of Flatiron and thank us later. The warm taupe, inspired by New York City architecture, can’t be missed.


Dive Off the Deep End

New year, new paint. 2024 is all about deeper, moodier shades. Yes, whites and warm neutrals will always be in, but for those looking to infuse a dose of drama, Goodnight Moon, an alluring midnight blue, or Deep Dive, an ocean-y blue with green undertones, are solid choices. Try painting a small space, like a powder bathroom or office, then go from there. A medium-hued blue, Good Jeans, is also a fan-favorite.


The Best-Seller

If you’re looking for the perfect white paint, you’ve come to the right place. Whipped, an enduring soft white, is officially our best-selling paint color, and for good reason. Not too stark and not too yellow, Whipped works beautifully with any accent colors. Paint your hallways, your baseboards, your bedroom, and more with a shade that will never go out of style.



Feeling Peachy

Love Pantone’s Color of the Year Peach Fuzz? Then Before Sunrise, our inviting peach-orange, is for you. Not only is the color vibrant and statement-making, but it feels cozy, sweet, and fresh at the same time.


Move Over Millennial Pink

Millennial pink walked so warmer shades could run. Our most-pleasing pink shades like the rosy Meet Cute and Baby Soft will continue to be popular paint colors for 2024. Plus, don’t sleep on our more vibrant pink, Rosé Season, a bright peachy pink.



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