Interior/Exterior Primer

$49
/
Rated 4.9 out of 5
Based on 163 reviews
Our fast-drying, multi-surface paint primer applies easily to conceal imperfections and block stains while providing a long-lasting bond to a variety of interior and exterior surfaces. It’s the foundation for a flawless paint job.
Our zero-VOC Primer is low-odor and GREENGUARD Gold certified. Our multi-surface paint Primer is suitable for a variety of interior and exterior surfaces including drywall, wood, stonework, and hard-to-stick surfaces like aged oil-based paint, aluminum, and galvanized metal.
Size
1 Quart covers 55 - 70 sq ft 1 Gallon covers 225 - 275 sq ft
Only -14243 items in stock!
or 4 interest-free payments on orders $100+ with

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Orders $100+ Ship Free

Happiness Guarantee

Show your ceiling some love

Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Ceiling Paint

The perfect flat white paint for ceilings. Designed for the easiest above-your-head application with minimal splatter, our premium, Zero VOC ceiling paint delivers smooth, uniform...

Paint like a pro - and save $7

Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
7-Piece Paint Kit

Our 7-Piece Paint Kit has all the tools you’ll need to prep and tackle your paint project like a pro. Each kit includes our Plastic...

Primer that checks all the boxes

Zero VOC

GreenGUARD Gold Certified

Ultra Low Odor

Applies Easily

Blocks Stains

Fast Drying

The best base for a flawless paint job

If you’re painting over a higher gloss finish, a darker color, or have stains to hide, our premium acrylic Primer is a must-have.

  • Zero VOC* & ultra low odor
  • Suitable for interior or exterior use
  • Applies easily with minimal splatter
  • Fast-drying
  • Seals surface for a uniform application
  • Multi-surface formula for use on surfaces like drywall, wood, stonework, and hard-to-stick surfaces such as aged alkyd, aluminum, and galvanized metal

GREENGUARD Gold Certified

Our GREENGUARD Gold certification means our paint is scientifically tested to meet the world’s most rigorous third-party chemical emissions standards and supports healthier indoor air quality, so you can paint with peace of mind.

Clare’s water-based interior Wall Paint and Trim Paint are zero VOC and GREENGUARD Gold certified which ensures fewer pollutants and better indoor air quality.
Avocado Toast
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average rating 4.9 out of 5
Based on 163 reviews
  • 5 Stars
    150 Reviews
  • 4 Stars
    9 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    1 Review
98% of reviewers would recommend this product to a friend
Quality
Rated 4 out of 5
Ease of Use
Rated 4 out of 5
Application
Rated 4 out of 5
Experience
Rated 4 out of 5
Customer photos and videos
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163 Reviews
Reviewed by Carey G., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
Painter
DIY
Skill Level
Intermediate
State (US)
North Carolina
Room Type
  • Bedroom
  • Bathroom
Product Standouts
  • Good Coverage
  • Excellent Customer Service
  • True to Color
  • Beautiful Color
Rated 5 out of 5
Review posted

I'll never buy another brand of paint again!

Hands down, the best paint I have EVER used! no more "meh" after the final brush stroke. Wing it and Meet Cute were exactly as the samples promised. and with the use of the Clare primer, I only had to do one coat of paint. Customer service is excellent and the product is a dream.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Marilyn J., from United States
Verified Buyer
I recommend this product
Painter
Hire a pro
Skill Level
Beginner
State (US)
Virginia
Room Type
  • Bathroom
  • Living Room
  • Kitchen
  • Entryway
  • Other
Product Standouts
  • Eco-Friendly
  • Excellent Customer Service
  • Low Odor
Rated 4 out of 5
Review posted

Worked well a little too blue

I hired a professional and he said it was good but just had too much of blue tint to it.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 4 out of 5
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Reviewed by Kristen F., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Beginner
State (US)
Texas
Room Type
  • Bedroom
Product Standouts
  • Low Odor
  • Good Coverage
  • Excellent Customer Service
Rated 5 out of 5
Review posted

Bye Blue!

Ordered this primer to cover the blue walls in multiple rooms. Applied two coats of primer and had excellent coverage. After that, only needed one coat of color. Photo is before and after two primer coats. I will say it was a bit hard to get even coverage and smooth the primer because it’s extremely thick. But ended up working very well.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 4 out of 5
Experience
Rated 5 out of 5
Image by Kristen F.
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Reviewed by Leah R., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
Painter
DIY
Skill Level
Advanced
State (US)
Oregon
Room Type
  • Bathroom
Product Standouts
  • Low Odor
  • Good Coverage
  • Quick Drying
  • Beautiful Color
Rated 4 out of 5
Review posted

Primer

Covers over a darker color well. Has a slight blue cast to it.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Brittany, from United States
I recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Advanced
State (US)
South Carolina
Room Type
  • Other
Product Standouts
  • Low Odor
  • Quick Drying
  • Durable
Rated 5 out of 5
Review posted

Best Primer on market

Love this primer zero voc! One of the only ones that works and is zero voc… actually dont know of another one!

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
Was this helpful?

Shop Paint Supplies

Everything you need for the perfect paint job
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Interior/Exterior Primer
Starting at $23
Details
Best Seller
Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Ceiling Paint
$49
Details
SAVE $7
Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
7-Piece Paint Kit
$42
Details
SAVE $6
This 5 Piece Painting Kit includes everything you need to paint your space. Includes a paint roller, roller cover, paint brush, metal paint tray and tray liner.
This 5 Piece Painting Kit includes everything you need to paint your space. Includes a paint roller, roller cover, paint brush, metal paint tray and tray liner.
5-Piece Paint Kit
$32
Details

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Clare paint primer is the perfect base for a long-lasting paint job. If you’re painting over a dark color or higher-gloss finish, our premium Primer is a must.

The best base for a pro-quality paint finish

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