Primer

$45
/
Rated 4.9 out of 5
Based on 119 reviews
Our fast-drying, multi-surface primer applies easily to conceal imperfections and block stains while providing a long-lasting bond to a variety of interior surfaces. It’s the foundation for a flawless paint job.
Our zero VOC Primer is low odor and GREENGUARD Gold certified. Our multi-surface paint Primer is suitable for a variety of interior and exterior surfaces including drywall, wood, stonework, and hard-to-stick surfaces like aged oil-based paint, aluminum, and galvanized metal.
Estimate Quantity
1 Gallon covers 225 - 275 sq ft
Only -9913 items in stock!
or 4 interest-free payments on orders $100+ with

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Orders $100+ Ship Free

Happiness Guarantee

Show your ceiling some love

Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Ceiling Paint

The perfect flat white paint for ceilings. Designed for the easiest above-your-head application with minimal splatter, our premium, Zero VOC ceiling paint delivers smooth, uniform...

Paint like a pro - and save 25%

Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
7-Piece Paint Kit

Our 7-Piece Paint Kit has all the tools you’ll need to prep and tackle your paint project like a pro. Each kit includes our Plastic...

Primer that checks all the boxes

Zero VOC

GreenGUARD Gold Certified

Ultra Low Odor

Applies Easily

Blocks Stains

Fast Drying

The best base for a flawless paint job

If you’re painting over a higher gloss finish, a darker color, or have stains to hide, our premium acrylic Primer is a must-have.

  • Zero VOC* & ultra low odor
  • Applies easily with minimal splatter
  • Fast-drying
  • Seals surface for a uniform application
  • Suitable for use on drywall, wood, stonework, and hard-to-stick surfaces like aged alkyd, aluminum, and galvanized metal

GREENGUARD Gold Certified

Our GREENGUARD Gold certification means our paint is scientifically tested to meet the world’s most rigorous third-party chemical emissions standards and supports healthier indoor air quality, so you can paint with peace of mind.

Clare’s water-based interior Wall Paint and Trim Paint are zero VOC and GREENGUARD Gold certified which ensures fewer pollutants and better indoor air quality.
Avocado Toast
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average rating 4.9 out of 5
Based on 119 reviews
  • 5 Stars
    110 Reviews
  • 4 Stars
    5 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    1 Review
97% of reviewers would recommend this product to a friend
Quality
Rated 4 out of 5
Ease of Use
Rated 4 out of 5
Application
Rated 4 out of 5
Experience
Rated 4 out of 5
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119 Reviews
Reviewed by Anna C., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Intermediate
State (US)
California
Room Type
  • Nursery
Product Standouts
  • Low Odor
  • Good Coverage
  • Eco-Friendly
  • Good Value
Rated 5 out of 5
Review posted

Excellent

Loved the primer which we used for the nursery.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Danielle H., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

More coverage than expected

I found this primer more difficult to work with than the paint-- it doesn't roll out as smoothly and easily as the paint (although maybe that's normal for primer-- this was the first time I've used primer). However, it did the job and it covered more area than expected based on the calculator, so I can return the extra gallon I bought (and put the money towards buying more paint!)

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 4 out of 5
Experience
Rated 5 out of 5
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Reviewed by Brian G., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Painter
DIY
Skill Level
Intermediate
Room Type
  • Bathroom
Product Standouts
  • Low Odor
  • Quick Drying
  • Good Coverage
Rated 5 out of 5
Review posted

Seems fine

It took two coats to cover some light yellow paint. Seems like good stuff. I used it with Clare's roller cover and had no problems with splatter. It seemed easy to apply consistently.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Tara R., from United States
Verified Buyer
I recommend this product
Age Range
65+
Painter
Hire a pro
Skill Level
Professional
State (US)
New York
Room Type
  • Living Room
Product Standouts
  • Eco-Friendly
Rated 5 out of 5
Review posted

Primer

Excellent

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Quality
Rated 4 out of 5
Ease of Use
Rated 4 out of 5
Application
Rated 4 out of 5
Experience
Rated 4 out of 5
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Reviewed by Ameenah R., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
Painter
Hire a pro
Skill Level
Professional
State (US)
New York
Room Type
  • Living Room
Product Standouts
  • Good Value
  • Low Odor
  • Excellent Customer Service
  • Good Coverage
  • Quick Drying
Rated 5 out of 5
Review posted

Great Coverage

I wanted to ensure a former color was not noticeable. The primer can in handy and ensured the entire room is aligned in color.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Shop Paint Supplies

Everything you need for the perfect paint job
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Primer
$45
Details
Best Seller
Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Ceiling Paint
$45
Details
SAVE 25%
Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
7-Piece Paint Kit
$37
Details
SAVE 25%
This 5 Piece Painting Kit includes everything you need to paint your space. Includes a paint roller, roller cover, paint brush, metal paint tray and tray liner.
This 5 Piece Painting Kit includes everything you need to paint your space. Includes a paint roller, roller cover, paint brush, metal paint tray and tray liner.
5-Piece Paint Kit
$28
Details

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Clare paint primer is the perfect base for a long-lasting paint job. If you’re painting over a dark color or higher-gloss finish, our premium Primer is a must.

The best base for a pro-quality paint finish

Shop Primer
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