Interior/Exterior Primer

Regular price
$49
/
Rated 4.9 out of 5
Based on 163 reviews
Our fast-drying, multi-surface paint primer applies easily to conceal imperfections and block stains while providing a long-lasting bond to a variety of interior and exterior surfaces. It’s the foundation for a flawless paint job.
Our zero-VOC Primer is low-odor and GREENGUARD Gold certified. Our multi-surface paint Primer is suitable for a variety of interior and exterior surfaces including drywall, wood, stonework, and hard-to-stick surfaces like aged oil-based paint, aluminum, and galvanized metal.
Size
1 Quart covers 55 - 70 sq ft 1 Gallon covers 225 - 275 sq ft
Only -14243 items in stock!
or 4 interest-free payments on orders $100+ with


Show your ceiling some love

The perfect flat white paint for ceilings. Designed for the easiest above-your-head application with minimal splatter, our premium, Zero VOC ceiling paint delivers smooth, uniform...

Paint like a pro - and save $7

Our 7-Piece Paint Kit has all the tools you’ll need to prep and tackle your paint project like a pro. Each kit includes our Plastic...

Primer that checks all the boxes

Zero VOC

GreenGUARD Gold Certified

Ultra Low Odor

Applies Easily

Blocks Stains

Fast Drying

The best base for a flawless paint job

If you’re painting over a higher gloss finish, a darker color, or have stains to hide, our premium acrylic Primer is a must-have.

GREENGUARD Gold Certified

Clare’s water-based interior Wall Paint and Trim Paint are zero VOC and GREENGUARD Gold certified which ensures fewer pollutants and better indoor air quality.
average rating 4.9 out of 5
Based on 163 reviews
  • 5 Stars
    150 Reviews
  • 4 Stars
    9 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    1 Review
98% of reviewers would recommend this product to a friend
Quality
Rated 4 out of 5
Ease of Use
Rated 4 out of 5
Application
Rated 4 out of 5
Experience
Rated 4 out of 5
Customer photos and videos
163 Reviews
Reviewed by Carey G., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
Painter
DIY
Skill Level
Intermediate
State (US)
North Carolina
Room Type
  • Bedroom
  • Bathroom
Product Standouts
  • Good Coverage
  • Excellent Customer Service
  • True to Color
  • Beautiful Color
Rated 5 out of 5
Review posted

I'll never buy another brand of paint again!

Hands down, the best paint I have EVER used! no more "meh" after the final brush stroke. Wing it and Meet Cute were exactly as the samples promised. and with the use of the Clare primer, I only had to do one coat of paint. Customer service is excellent and the product is a dream.

Loading...
Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
Was this helpful?
Reviewed by Marilyn J., from United States
Verified Buyer
I recommend this product
Painter
Hire a pro
Skill Level
Beginner
State (US)
Virginia
Room Type
  • Bathroom
  • Living Room
  • Kitchen
  • Entryway
  • Other
Product Standouts
  • Eco-Friendly
  • Excellent Customer Service
  • Low Odor
Rated 4 out of 5
Review posted

Worked well a little too blue

I hired a professional and he said it was good but just had too much of blue tint to it.

Loading...
Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 4 out of 5
Was this helpful?
Reviewed by Kristen F., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Beginner
State (US)
Texas
Room Type
  • Bedroom
Product Standouts
  • Low Odor
  • Good Coverage
  • Excellent Customer Service
Rated 5 out of 5
Review posted

Bye Blue!

Ordered this primer to cover the blue walls in multiple rooms. Applied two coats of primer and had excellent coverage. After that, only needed one coat of color. Photo is before and after two primer coats. I will say it was a bit hard to get even coverage and smooth the primer because it’s extremely thick. But ended up working very well.

Loading...
Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 4 out of 5
Experience
Rated 5 out of 5
Was this helpful?
Reviewed by Leah R., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
Painter
DIY
Skill Level
Advanced
State (US)
Oregon
Room Type
  • Bathroom
Product Standouts
  • Low Odor
  • Good Coverage
  • Quick Drying
  • Beautiful Color
Rated 4 out of 5
Review posted

Primer

Covers over a darker color well. Has a slight blue cast to it.

Loading...
Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
Was this helpful?
Reviewed by Brittany, from United States
I recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Advanced
State (US)
South Carolina
Room Type
  • Other
Product Standouts
  • Low Odor
  • Quick Drying
  • Durable
Rated 5 out of 5
Review posted

Best Primer on market

Love this primer zero voc! One of the only ones that works and is zero voc… actually dont know of another one!

Loading...
Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
Was this helpful?

Shop Paint Supplies

Everything you need for the perfect paint job
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Interior/Exterior Primer
Starting at $23
Details

We've got your back. Our paint is backed by our Happiness Guarantee. If you’re not happy with your paint, let us know and we’ll make it right.

Clare paint primer is the perfect base for a long-lasting paint job. If you’re painting over a dark color or higher-gloss finish, our premium Primer is a must.

The best base for a pro-quality paint finish

Shop Primer
Paint Calculator