Primer

Regular price
$42
/
Rated 4.9 out of 5
Based on 107 reviews
Our fast-drying, multi-surface primer applies easily to conceal imperfections and block stains while providing a long-lasting bond to a variety of interior surfaces. It’s the foundation for a flawless paint job.
Our zero VOC Primer is low odor and GREENGUARD Gold certified. Our multi-surface paint Primer is suitable for a variety of interior and exterior surfaces including drywall, wood, stonework, and hard-to-stick surfaces like aged oil-based paint, aluminum, and galvanized metal.
Estimate Quantity
1 Gallon covers 225 - 275 sq ft
Only -8471 items in stock!
or 4 interest-free payments on orders $100+ with


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The perfect flat white paint for ceilings. Designed for the easiest above-your-head application with minimal splatter, our premium, Zero VOC ceiling paint delivers smooth, uniform...

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7-Piece Paint Kit

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Primer that checks all the boxes

Zero VOC

GreenGUARD Gold Certified

Ultra Low Odor

Applies Easily

Blocks Stains

Fast Drying

The best base for a flawless paint job

If you’re painting over a higher gloss finish, a darker color, or have stains to hide, our premium acrylic Primer is a must-have.

GREENGUARD Gold Certified

Clare’s water-based interior Wall Paint and Trim Paint are zero VOC and GREENGUARD Gold certified which ensures fewer pollutants and better indoor air quality.
average rating 4.9 out of 5
Based on 107 reviews
  • 5 Stars
    98 Reviews
  • 4 Stars
    5 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    1 Review
96% of reviewers would recommend this product to a friend
Quality
Rated 4 out of 5
Ease of Use
Rated 4 out of 5
Application
Rated 4 out of 5
Experience
Rated 4 out of 5
107 Reviews
Reviewed by Alyssa B., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Great primer!

Love this stuff - goes on great and no smell.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Judith N N., from United States
Verified Buyer
I recommend this product
Age Range
65+
Painter
Hire a pro
State (US)
New York
Room Type
  • Living Room
  • Bedroom
  • Kitchen
  • Other
Product Standouts
  • Low Odor
  • Eco-Friendly
  • Good Coverage
  • True to Color
  • Beautiful Color
Rated 5 out of 5
Review posted

Works

My painter loves the Clare primer and paints after trying them with me for the first time. He thinks he'll use them again on his own recommendation.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Lynne A., from United States
Verified Buyer
I recommend this product
Painter
DIY
Skill Level
Intermediate
State (US)
Maryland
Room Type
  • Living Room
  • Bedroom
  • Dining Room
Product Standouts
  • Low Odor
  • Eco-Friendly
  • Durable
Rated 5 out of 5
Review posted

Fresh Paint

A decision to send area rugs out for cleaning led to a decision to refresh three rooms. The primer quality was great; set the stage for the new look in my home.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by SARAH S., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Beginner
Room Type
  • Living Room
  • Bedroom
Product Standouts
  • Low Odor
  • Eco-Friendly
  • Good Coverage
  • Quick Drying
Rated 5 out of 5
Review posted

Good coverage

Good coverage on my brick fireplace and on a mustard yellow wall.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by DW, from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Intermediate
State (US)
California
Room Type
  • Bedroom
  • Kitchen
  • Living Room
  • Office
Product Standouts
  • Self-Priming
  • Low Odor
  • Quick Drying
  • Good Coverage
  • Eco-Friendly
Rated 5 out of 5
Review posted

My new favorite primer

Comes on thick and does a great job covering imperfections. Quick dry with no odor. Fantastic product!

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Everything you need for the perfect paint job

We've got your back. Our paint is backed by our Happiness Guarantee. If you’re not happy with your paint, let us know and we’ll make it right.

Clare paint primer is the perfect base for a long-lasting paint job. If you’re painting over a dark color or higher-gloss finish, our premium Primer is a must.

The best base for a pro-quality paint finish

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