Primer

$42
/
Rated 4.8 out of 5
Based on 99 reviews
Our fast-drying, multi-surface primer applies easily to conceal imperfections and block stains while providing a long-lasting bond to a variety of interior surfaces. It’s the foundation for a flawless paint job.
Our zero VOC Primer is low odor and GREENGUARD Gold certified. Our multi-surface paint Primer is suitable for a variety of interior and exterior surfaces including drywall, wood, stonework, and hard-to-stick surfaces like aged oil-based paint, aluminum, and galvanized metal.
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1 Gallon covers 225 - 275 sq ft
Only -7407 items in stock!
or 4 interest-free payments on orders $100+ with

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Show your ceiling some love

Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Ceiling Paint

The perfect flat white paint for ceilings. Designed for the easiest above-your-head application with minimal splatter, our premium, Zero VOC ceiling paint delivers smooth, uniform...

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Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
7-Piece Paint Kit

Our 7-Piece Paint Kit has all the tools you’ll need to prep and tackle your paint project like a pro. Each kit includes our Plastic...

Primer that checks all the boxes

Zero VOC

GreenGUARD Gold Certified

Ultra Low Odor

Applies Easily

Blocks Stains

Fast Drying

The best base for a flawless paint job

If you’re painting over a higher gloss finish, a darker color, or have stains to hide, our premium acrylic Primer is a must-have.

  • Zero VOC* & ultra low odor
  • Applies easily with minimal splatter
  • Fast-drying
  • Seals surface for a uniform application
  • Suitable for use on drywall, wood, stonework, and hard-to-stick surfaces like aged alkyd, aluminum, and galvanized metal

GREENGUARD Gold Certified

Our GREENGUARD Gold certification means our paint is scientifically tested to meet the world’s most rigorous third-party chemical emissions standards and supports healthier indoor air quality, so you can paint with peace of mind.

Clare’s water-based interior Wall Paint and Trim Paint are zero VOC and GREENGUARD Gold certified which ensures fewer pollutants and better indoor air quality.
Avocado Toast
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average rating 4.8 out of 5
Based on 99 reviews
  • 5 Stars
    91 Reviews
  • 4 Stars
    4 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    1 Review
96% of reviewers would recommend this product to a friend
Quality
Rated 4 out of 5
Ease of Use
Rated 4 out of 5
Application
Rated 4 out of 5
Experience
Rated 4 out of 5
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99 Reviews
Reviewed by JJ, from United States
Verified Reviewer
I don't recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Intermediate
State (US)
Minnesota
Room Type
  • Kitchen
Product Standouts
  • Low Odor
  • Eco-Friendly
Rated 3 out of 5
Review posted

Poor workability and not the best coverage

I primed our porch, living, and dining room with Benjamin Moore fresh start and then painted it with their “Ben” paint and had great results.

We decided to switch to Clare because we were overwhelmed by color options and wanted something more curated.

I haven’t tried the paint yet, but I’m a little disappointed by this primer. I feel like it dries a little too fast and the coverage wasn’t as good as Benjamin Moore fresh start. After two coats of BMFS, we had great coverage, but with two coats of Clare primer I can still see subtle remnants of the previous paint. This isn’t so bad, since we’re going to paint over the primer anyway, but the dry time and workability sort of killed it for me. If you step away even for 30 seconds or more, and then return to an area and try to re-roll or blend new primer with the 30 second old primer, the old paint starts to peel away and leaves a rough texture that has to be sanded.

The fast drying may seem like a perk but I’ve found it leads to poor workability. If you want something that is more forgiving, I would maybe try a different primer.

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Quality
Rated 3 out of 5
Ease of Use
Rated 3 out of 5
Application
Rated 3 out of 5
Experience
Rated 3 out of 5
Image by JJ
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Clare

Hi JJ,

Thank you so much for taking the time to write this review! This is definitely an atypical experience and we'd love to make it right for you. We've reached out directly via email 💛

Reviewed by PL, from United States
Verified Buyer
I don't recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Beginner
State (US)
Tennessee
Room Type
  • Bedroom
Product Standouts
  • Low Odor
  • Quick Drying
  • Excellent Customer Service
Rated 2 out of 5
Review posted

Difficult to work with

While I give an extra star for this primer having practically zero odor, that's where the stars have to stop. This primer is unbelievably thick, fast drying and difficult to work with. It took over 5 coats to get the medium greige covered up on my wall (not even that dark of a color). I live in a new construction home with zero texture on the walls and I thought I would need to buy a 3rd and 4th gallon as the first gallon (of 2 I bought) went to cover 1 wall. I even facetimed with my dad who does interior/exterior painting and he said that the primer was applying horribly. Will not be using this primer for any other rooms in my home.

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Quality
Rated 1 out of 5
Ease of Use
Rated 3 out of 5
Application
Rated 1 out of 5
Experience
Rated 2 out of 5
Was this helpful?

Clare

Hi Polly! Thank you so much for sharing your feedback 💛

We've reached out via email to make this right for you!

Reviewed by Alexis, from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Painter
DIY
Skill Level
Beginner
State (US)
Florida
Room Type
  • Bedroom
  • Living Room
  • Bathroom
  • Kitchen
  • Dining Room
Product Standouts
  • Low Odor
  • Washable
  • Quick Drying
  • True to Color
Rated 5 out of 5
Review posted

Primer

It primed well and I didn't feel like I was going to die of fumes. On darker colors I did have to do multiple layers of primer to get better coverage.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Janet C., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
Painter
DIY
Skill Level
Beginner
State (US)
Kentucky
Room Type
  • Other
Product Standouts
  • Low Odor
  • Good Coverage
Rated 5 out of 5
Review posted

Perfect coverage

I used this on a concrete floor that had been painted with a semi-gloss. I then painted over it with black. The coverage was fantastic.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Kim P., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Painter
DIY
Room Type
  • Bedroom
  • Living Room
  • Dining Room
  • Entryway
  • Bathroom
Rated 5 out of 5
Review posted

Wonderful Prep

Prepped my walls with this over a deep gray and it really helped with them coverage since i was using a shade of white as my main color.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Primer
$42
Details
Best Seller
Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Ceiling Paint
$42
Details

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Clare paint primer is the perfect base for a long-lasting paint job. If you’re painting over a dark color or higher-gloss finish, our premium Primer is a must.

The best base for a pro-quality paint finish

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