Primer

$42
/
Rated 4.9 out of 5
Based on 93 reviews
Our fast-drying, multi-surface primer applies easily to conceal imperfections and block stains while providing a long-lasting bond to a variety of interior surfaces. It’s the foundation for a flawless paint job.
Our zero VOC Primer is low odor and GREENGUARD Gold certified. Our multi-surface paint Primer is suitable for a variety of interior and exterior surfaces including drywall, wood, stonework, and hard-to-stick surfaces like aged oil-based paint, aluminum, and galvanized metal.
Estimate Quantity
1 Gallon covers 225 - 275 sq ft
Only -6489 items in stock!
or 4 interest-free payments on orders $100+ with

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Orders $100+ Ship Free

Happiness Guarantee

Show your ceiling some love

Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Ceiling Paint

The perfect flat white paint for ceilings. Designed for the easiest above-your-head application with minimal splatter, our premium, Zero VOC ceiling paint delivers smooth, uniform...

Paint like a pro - and save 15%

Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
7-Piece Paint Kit

Our 7-Piece Paint Kit has all the tools you’ll need to prep and tackle your paint project like a pro. Each kit includes our Plastic...

Primer that checks all the boxes

Zero VOC

GreenGUARD Gold Certified

Ultra Low Odor

Applies Easily

Blocks Stains

Fast Drying

The best base for a flawless paint job

If you’re painting over a higher gloss finish, a darker color, or have stains to hide, our premium acrylic Primer is a must-have.

  • Zero VOC* & ultra low odor
  • Applies easily with minimal splatter
  • Fast-drying
  • Seals surface for a uniform application
  • Suitable for use on drywall, wood, stonework, and hard-to-stick surfaces like aged alkyd, aluminum, and galvanized metal

GREENGUARD Gold Certified

Our GREENGUARD Gold certification means our paint is scientifically tested to meet the world’s most rigorous third-party chemical emissions standards and supports healthier indoor air quality, so you can paint with peace of mind.

Clare’s water-based interior Wall Paint and Trim Paint are zero VOC and GREENGUARD Gold certified which ensures fewer pollutants and better indoor air quality.
Avocado Toast
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average rating 4.9 out of 5
Based on 93 reviews
  • 5 Stars
    87 Reviews
  • 4 Stars
    4 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
98% of reviewers would recommend this product to a friend
Quality
Rated 4 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 4 out of 5
Experience
Rated 4 out of 5
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93 Reviews
Reviewed by Cat, from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Painter
DIY
Skill Level
Beginner
State (US)
New Jersey
Room Type
  • Nursery
Product Standouts
  • Super Convenient
  • Low Odor
  • Good Coverage
  • Quick Drying
  • Good Value
Rated 5 out of 5
Review posted

great primer

Easy to apply and gets the job well done!

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by DONNA H., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
Painter
DIY
Skill Level
Beginner
Room Type
  • Bedroom
  • Living Room
  • Dining Room
Product Standouts
  • Super Convenient
  • Low Odor
  • Good Coverage
  • Excellent Customer Service
  • Eco-Friendly
Rated 5 out of 5
Review posted

A pleasant experience

The entire experience was so easy. The information about this product made me feel more comfortable in ordering paint online as opposed to going to the store instead. The product was delivered quickly and packed well

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Ann C., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Painter
DIY
Skill Level
Beginner
State (US)
Ohio
Room Type
  • Bedroom
Product Standouts
  • Quick Drying
  • Good Coverage
  • Low Odor
  • Eco-Friendly
  • Excellent Customer Service
Rated 5 out of 5
Review posted

Awesome

Went on smoothly and covered a dark grey paint very well!

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Jennifer M., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
Painter
DIY
Skill Level
Intermediate
State (US)
New York
Room Type
  • Bathroom
Product Standouts
  • Low Odor
  • Quick Drying
  • Beautiful Color
  • Eco-Friendly
  • Washable
Rated 5 out of 5
Review posted

Looks Great!

This paint has almost no smell and is healthier with very low voc's. It goes on nicely and looks great.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 4 out of 5
Experience
Rated 5 out of 5
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Reviewed by Jessica C., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Painter
DIY
Skill Level
Beginner
Room Type
  • Bathroom
Product Standouts
  • Good Value
  • Low Odor
  • Excellent Customer Service
Rated 5 out of 5
Review posted

So easy!

I painted Clare's Classic color (light greige) over a dark blue in my bathroom, so I chose to use this primer first. It was easy to work with, not drippy, and it did exactly what primer is supposed to do. I'm a happy customer :) (My picture shows one coat, but I did a second coat over some spots where the blue paint was particularly rough and needed a bit more primer.)

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
Image by Jessica C.
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Shop Paint Supplies

Everything you need for the perfect paint job
SAVE 15%
Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
Our 7-Piece Paint Roller Kit has everything you need to paint like a pro. Includes paint roller frame & cover, metal tray, painter's tape, drop cloth and more.
7-Piece Paint Kit
$37
Details
This heavy duty extension pole is a must-have for large paint jobs. It easily attaches to your paint roller frame & helps you paint faster & more efficiently.
This heavy duty extension pole is a must-have for large paint jobs. It easily attaches to your paint roller frame & helps you paint faster & more efficiently.
2-4' Extension Pole
$24
Details
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Primer
$42
Details
Best Seller
Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Get the best ceiling paint, delivered. Our premium Zero VOC Ceiling Paint applies easily with minimal splatter and high-hiding power to conceal surface flaws.
Ceiling Paint
$42
Details

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Clare paint primer is the perfect base for a long-lasting paint job. If you’re painting over a dark color or higher-gloss finish, our premium Primer is a must.

The best base for a pro-quality paint finish

Shop Primer
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