There is definitely a depth to this paint color that you won't find in cheap hardware store paint. I really like the color – It's a bit more yellow than I'd hoped, but it's a nice rich warm white, so I used it anyway. The fact that they include a paint mixing stick and metal can opener is a nice touch. And it definitely didn't have a strong paint smell. All in all, it was a bit of a treat.
Having said that, I'm not sure if I'll buy more for my larger areas. (I might splurge for smaller ones.) It is quite expensive, and I've realized that the people who renovated my condo prior to my purchasing it clearly just put up drywall and sprayed it without priming. Consequently, I used up one gallon in no time flat just to finish 1/4 of my bedroom. So, I primed before I started the second gallon, but I still needed a third gallon to finish the room. It was a bit more of an investment than I'd anticipated. It looks great, but I'll keep an eye out for sales and discounts before I buy any more.