The #1 Secret to Choosing a Paint Color
When it comes to picking a paint color, the natural light in your space is key. Believe it or not, natural light has the biggest impact on how paint colors are perceived in your home. The amount of light your space receives, the direction the light is coming from, and even how the light plays with other colors in your room (think fabrics, furniture, etc) can impact the way colors may appear, so it’s important to understand the interplay of color and light in your space when choosing paint colors. Here’s how to get it right.
Natural light is king
Clean, bright, natural light will show color in its truest form but when it comes to whites and neutrals, things can get tricky. That’s because white and light, neutral paint colors tend to reflect other colors around it which is why they’re often so hard to get right. A white living room with a view overlooking a row of red brick buildings may take on a red-ish tint, for instance, while a white master bedroom facing a pool is destined to look a little blue at some point during the day. What’s inside matters, too, so if you place a purple rug inside a bright room with white paint, it could cast a purple glow over the room. With so many contextual factors dictating how color is perceived, it’s important to sample a color in your home before you commit. If you're deciding on the perfect color, here are some general guidelines to follow to help you choose the best color based on the natural light in your space.
Best paint colors for south-facing rooms
Southern light tends to be consistently bright throughout the day with warm yellow, golden tones that you’ll want to play up to keep the room from feeling cold and sterile. Balance out the warm, south-facing light with cooler tones so if you’re looking for a white paint, opt for one with clean, neutral undertones like Fresh Kicks, the brightest of our whites or Snow Day, our coolest white, which has just enough warmth to keep it from looking too pristine.
Best paint colors for north-facing rooms
North-facing rooms don’t get any direct sunlight, so the light you do see tends to be soft and even, but less bright. It’s also a lot cooler with a bluer cast than southern light, which is why you’ll want to consider incorporating warmer colors into your space to balance it out.
"A nice, warm white. I used Whipped to warm up a north-facing room. The paint went on smooth and covered well." - Cynthia O
Best paint colors for east-facing rooms
East and west facing light changes the most throughout the day with more intensity as the sun peaks and sets. The sun rises in the east, so the east-facing rooms have a beautiful bright glow in the morning but cools down during the day. If you want to play up the color in the daylight almost anything will look good, but if you want to warm up your room during the evening, a warm neutral like Neutral Territory is a great choice.
Best paint colors for west-facing rooms
The sun sets in the west so in the mornings west-facing rooms tend to get indirect, neutral light while warming up as the day progresses. Closer to dusk, as the sun starts to set, west-facing rooms takes on an intense, golden glow. If you want to balance out that fiery warm light, opt for a neutral white like Fresh Kicks or a cool hue such as a blue or green.
"Fresh Kicks is just beautiful. I wanted a white with no yellow undertones, and this hue delivered. My west-facing room went from drab to fab, and looks absolutely fantastic in the afternoon sun!" - Patricia H
Paint colors for rooms with little natural light
Interior rooms with minimal light or without windows, such as a bath or powder room, rely on artificial light which can vary greatly depending on your bulb choice. Fake the effect of natural light with a light bulb that mimics the outdoors like a Daylight D65 bulb. Its 6500 kelvin temperature proved most flattering with our paint in lab tests, making the paint color feel the truest. To make a dark space feel larger, go for a very bright and airy color choice like white or one of our lighter shades of greige.
No matter where you find your light, let it bring your room to life. And when light is scarce, here are a handful of ways to use paint to brighten even the darkest room.
#1. Paint the ceiling. A white ceiling will reflect the most light and ensure that everything else in the room looks brighter, too.
Need help finding the perfect paint color?
Try Clare Color Genius – our two minute quiz that will recommend a personalized paint color for your space with just a few quick questions. It’s like having an interior designer to guide you!
Brighten up your inbox
Color inspiration and design advice to help you create a life you love.