Clare Color Genius™

Need help finding a paint color? Answer a few easy questions and Clare Color Genius will recommend the perfect paint color for your space. Take the quiz today!

Take the Quiz

Discover a better way to shop for paint

Expertly curated colors

Our designer-curated palette takes the guesswork out of finding the perfect paint color.


Ultra premium paint

Our premium paint is Zero VOC and GREENGUARD Gold Certified, so you can paint a healthier, happier home.

Happiness Guarantee

We’ve got your back with exceptional service, speedy shipping and a 100% Happiness Guarantee.

How it works

Take the quiz

Answer a few quick questions and we’ll recommend a color you’ll love.

Try before you buy

Test colors at home with our hassle-free Perfect Color Swatch™. Just peel and stick!

Get ready to roll

Premium paint and supplies are delivered to your door. It’s that easy!


"The experience with Clare has been absolutely superb! From the palette to the stickers, to speedy shipping, and an outstanding product. I will NEVER return to a big box store for paint ever again!"

Haylee H., Venice, CA

"My experience with Clare was️️️️️ five stars from start to finish! The website and ordering process were flawless. I chose the paint color that was recommended by Clare. It was amazing how spot-on the swatch color was. The paint was a dream to use! Smooth, flawless color. I could not be more pleased!"

Deanne W., Boston, MA

"Loved the convenience of having the paint delivered to my home without the headache of going to the hardware store. Black owned business. Woman-owned business. Paint swatch stickers… GENIUS!!!"

Brittany M., Washington, DC

"Clare paint is fantastic! Coverage is beautiful. Low odor, quick drying - so easy to work with. Customer service was fantastic and my order came quickly. Excellent experience!”

Angela P., Phoenix, AZ

“Ordering was easy, delivery was fast, instructions were helpful... You took care of everything. I can't stop telling everyone about Clare!”

Fallon C., New York, NY