Stress-free paint shopping starts here
We make paint shopping simple with designer-curated colors, peel and stick paint swatches, premium zero VOC paint and quality painting supplies, delivered.
Small project? Try our NEW quarts!
You asked. Now they’re here! Grab any of our designer-curated colors in new, smaller quarts—perfect for furniture facelifts, trim touch ups, and more fun-sized paint projects.
Get expert color advice
Take our two minute quiz and Clare Color Genius™ will recommend the perfect paint color for your space.
Choosing a paint color has never been easier
Our Perfect Color Swatch lets you sample colors, without the hassle. Just peel, stick, and compare our fan-favorite shades in your space. Move them around for easy, mess-free sampling.
A better paint, for health-conscious home dwellers
Our interior paint is zero VOC, ultra-low odor and GREENGUARD Gold certified, meeting the world’s most stringent standards for low chemical emissions and healthier indoor air quality.
★★★★★Haylee H., Venice, CA
"The experience with Clare has been absolutely superb! From the palette to the stickers, to speedy shipping, and an outstanding product. I will NEVER return to a big box store for paint ever again!"
★★★★★Deanne W., Boston, MA
"My experience with Clare was️️️️️ five stars from start to finish! The website and ordering process were flawless. I chose the paint color that was recommended by Clare. It was amazing how spot-on the swatch color was. The paint was a dream to use! Smooth, flawless color. I could not be more pleased!"
★★★★★Brittany M., Washington, DC
"Loved the convenience of having the paint delivered to my home without the headache of going to the hardware store. Black owned business. Woman-owned business. Paint swatch stickers… GENIUS!!!"
★★★★★Angela P., Phoenix, AZ
"Clare paint is fantastic! Coverage is beautiful. Low odor, quick drying - so easy to work with. Customer service was fantastic and my order came quickly. Excellent experience!”