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We make it easy to paint a home you love—with designer-curated paint colors, expert advice and premium quality paint.

Better brand

As a woman, minority and interior designer-led brand, we bring a fresh perspective—from fewer, better colors to paint you can feel good about.

Better quality

Our ultra-premium paint applies easily with superior coverage, rich color and a highly durable finish.

Better for you

Zero VOC interior paint that’s GREENGUARD Gold Certified and formulated with higher standards for a healthier, happier home.

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Person painting with clare paint brush.
  • 40% off paint orders $50+
  • Code: PAINT40
  • Clear the shelves!
  • 40% off paint orders $50+
  • Code: PAINT40
  • Clear the shelves!
  • 40% off paint orders $50+
  • Code: PAINT40
  • Clear the shelves!
Paint brush on top of open paint cans.


The hottest paint colors for 2024


"The experience with Clare has been superb! From the palette to the stickers to speedy shipping and an outstanding product. I will NEVER return to a big box store for paint ever again!"

Haylee H., Venice, CA

"Loved the convenience of having the paint delivered without the headache of going to the hardware store. Black owned business. Woman-owned business. Paint swatch stickers…GENIUS!!!"

Brittany M., Washington, DC

"So easy to get the perfect color the first time. I wasn’t overwhelmed by the choices. The best part was I never had to leave my house! I’m so happy with my Clare purchases!"

Jillian K.

"Love the colors and the samples were super easy to use. You made us excited to tackle the paint project we’ve been putting off!”


“Ordering was easy, delivery was fast, instructions were helpful... You took care of everything. I can't stop telling everyone about Clare!”

Fallon C., New York, NY
Founder and CEO Nicole

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