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  1. Before You Paint, Swatch It (Your Walls Will Thank You) Scrolling for home inspiration is endlessly fun… until you realize that choosing a paint color can feel like deciding on a new hairstyle: bold, terrifying and potentially life-altering. Enter the hero of our tale: paint swatches. Consider them your tiny advisors, ready to guide you from “Hmm, maybe?” to “YES, this is the one!” At Clare, we take swatches seriously because picking a color should feel exciting, not terrifying. Here’s your ultimate paint swatches guide, filled with tips, tricks ...
  2. Introducing Peel & Stick Swatch Kits Since launching in summer 2018, we’ve pioneered a whole new way to shop for paint and have made it our mission to simplify every step in the process. From our designer-curated palette that takes the guesswork out of choosing colors (who really needs 100 shades of white?!), to our mess-free peel & stick paint samples, expert guidance and direct to your door delivery, we make paint shopping easy and convenient. Now we’re making paint sampling even easier with the introduction of our new Pee...
  3. Our Swatch Packaging Just Got More Sustainable At Clare, we work hard to make things better and better over time— whether we’re simplifying color palettes or helping you upgrade to zero-VOC, GREENGUARD Gold certified paints. E-commerce leaves lots of room for improvement, like reducing packaging waste and making shipping more efficient. So, we redesigned our swatch packaging to minimize materials and lower our environmental impact. Before Our previous packaging, while it looked beautiful, consisted of two separate paper items — an outer ...
  4. Green Kitchen Cabinets: Design Ideas and Tips Green kitchen cabinets are having a moment, but they’re also quietly becoming a mainstay. From barely-there sage to rich, moody olives, green paint brings personality, depth and a grounded feel to the heart of your home. If you’re considering green paint for kitchen cabinets, here’s how to choose the right shade, style it beautifully and make it feel timeless (not trendy). Why Green Kitchen Cabinets Work in Any Style Green is one of the most versatile colors you can use in a kitchen. It liv...
  5. Modern Farmhouse Living Room Ideas That Go Beyond Shiplap The farmhouse trend has grown up. Gone are the days of heavy rustic wood and too-many-knots-on-everything vibes. Today’s modern farmhouse living rooms are refined, warm and effortlessly stylish. They blend vintage charm with contemporary simplicity, creating spaces that feel relaxed, comfortable and undeniably homey, without feeling dated. Here’s how to bring this evolved farmhouse look into your living room, using our fave neutrals, soft whites and a mix of natural textures and thoughtful a...
  6. This Painted Ceiling Nursery Proves Color Overhead Changes Everything Painting the ceiling in a nursery is quickly becoming one of the most charming trends—and this space by @caitlinfitchdesigns shows exactly why. By using one of faves, Good Jeans, all the way up onto the ceiling and carrying it through the trim, millwork, doors and windows, this nursery feels wrapped in a soft, soothing glow. It’s calm, cocoon-like and thoughtfully layered, everything you want in a room made for bedtime snuggles, midday naps and those quiet in-between moments. If you’ve been ...
  7. New Year, New Hue: Paint Resolutions for a Fresh Start If your new years resolutions include using your new gym membership and finally becoming the kind of person who makes the bed every morning, we’ve got an easier one for you: give your walls a fresh start instead. A new coat of paint is the quickest way to reset your space and your mindset. Here are a few paint resolutions that’ll help you kick off the new year bright, bold and beautifully refreshed. 1. Sample before you commit Before you haul out the rollers and playlists, start small. Our...
  8. Meet the Hues Everyone Will Be Painting With in 2026 Picking a paint color is a big decision. Paint has the power to completely transform your space, lighten and brighten, add contrast or bring in warmth and personality. So how do you choose? We analyzed color trends, customer favorites and the shades designers can’t stop using to bring you the top trending paint colors for 2026. If you loved the rich, grounded tones of recent years, you’re in luck! 2026 continues the move toward warmth, depth and personality. But with a fresh twist. Ready t...
  9. Snowed In? Sounds Like the Perfect Time to Repaint Your Walls When people talk about “painting season,” they usually mean spring or summer, you know, the time of year when you open every window, blast your favorite playlist and pretend you’re in a home reno montage. But we’re here to spill a little secret: winter might actually be the best time to paint. Yep, we said it. Cozy season is painting season, and once you hear us out, you might find yourself reaching for a roller instead of a mug of hot cocoa. You’re Home More, So Make It Cute When the tem...
  10. A Maximalist Makeover That’s All Heart (and Paint) When maximalist color meets fearless femininity, magic happens and nowhere is that more evident than in Unapologetically Femme, a vibrant South Austin condo reimagined by Hell Yes Interiors. Designed in close collaboration with creative powerhouse Paula Rogers, this two-story home is a masterclass in using paint to reclaim space, express identity and tell a story through design. From the moody powder room to the pastel-bright bathroom suite, paint doesn’t just play a supporting role in this ...
  11. Modern Gray Living Room Design Inspiration You’ll Want to Steal When Ashley Whatley set out to renovate her dream Tudor home, she had one vision in mind: timeless charm with a modern edge. Ashley, her husband John and their rescue pup Piglet finally moved into their 1980s Tudor in September 2024. And while every room got a refresh, it’s the modern gray living room—affectionately called the “sitting room”—that’s become the soul of the home. Before: Builder-Grade Blues When they purchased the home, the sitting room had mid-tone teal walls, white trim, pop...
  12. This Dreamy Pink Kids’ Room Is Straight Out of a Fairytale When Lacy Hoysradt, mom of three (with baby number four on the way!) set out to turn her daughters’ shared bedroom into something special, she had a vision: something dreamy, whimsical and wonderfully them. With plenty of vintage charm, personalized details and the perfect pink paint, Lacy transformed a dated 70s room into a magical space her girls will remember forever. The home itself, built in 1975, came with character in spades—and a few surprises too. “We didn’t know until after moving ...
  13. How One Family Transformed a Builder-Grade Entryway into a Timeless Welcome When you step inside a home, the entryway sets the tone. For one Connecticut family, moving into a newly built house meant starting with a blank slate—builder-grade finishes that didn’t reflect their style, warmth or story. With a clear vision and a paint color dream come true, Caitlin Fitch turned her basic entry into a timeless and inviting space that truly says welcome home. A New Home, Ready for Character Caitlin's home was built earlier this year with thoughtful traditional details...
  14. The Ultimate Lighting Guide for Choosing Interior Paint Colors When it comes to choosing the perfect paint color, you might think it’s all about the swatch. But here’s a secret from the color pros here: the real MVP in your space is the lighting. You hear us! The way lighting affects paint color is a total game-changer, and we’re here to help you pick right and shine bright. Different types of lighting (natural vs. artificial) and even the direction your room faces (north! south! east! west!) can make the same color look like a totally different hue. Le...
  15. A Dark Bedroom Makeover That Feels Like a Boutique Hotel Escape There’s a point in every home design journey when you realize: this space could be so much more. For designer Ashley Whiteside, that realization struck in her 2014 version of a Craftsman she shares with her husband, their 13-year-old and River, their retired greyhound. It wasn’t that the home lacked charm—it just needed a little drama. “There was no personality, no feeling, just lots of messes,” she says. “Flat gray walls, horrible patch jobs and too-white trim that had been crummily painted....
  16. A Dusty Pink Glow Steals the Show in This Cozy, Curated Bedroom Designer Ashley Whiteside, her husband Brandon, their daughter Nora, and their retired greyhound, River, settled into their Raleigh home in April 2023. Their Craftsman-style house, though relatively new, felt like a blank slate—what Ashley describes as “great bones but completely basic adornments.” With a playful nod to its potential, she jokes that if clad in real Shaker shingles and surrounded by blue hydrangeas, it could fit seamlessly into a quaint New England setting. But for Ashley, wha...