When it comes to choosing the perfect paint color, you might think it’s all about the swatch. But here’s a secret from the color pros here: the real MVP in your space is the lighting. You hear us! The way lighting affects paint color is a total game-changer, and we’re here to help you pick right and shine bright. 

Different types of lighting (natural vs. artificial) and even the direction your room faces (north! south! east! west!) can make the same color look like a totally different hue. Let’s break it down, so you can avoid color regrets and pick a paint that looks stunning all day long. 

North-Facing Rooms

Moody and cool (just like your favorite indie movie), these rooms don’t get much direct sun. Light tends to feel soft and slightly blue. Warm up the vibe with cozy hues like Timeless, Meet Cute or Beigeing. Think enjoying a warm matcha latte on a cloudy day. 

@brownstoneboys

South-Facing Rooms

Hello sunshine! South-facing rooms get the most consistent natural light throughout the day. To balance the glow, try cooler shades like Fresh Kicks, Chill or go bold with Current Mood. These colors play it cool while still totally standing out. 

@ourhighlandshome

East-Facing Rooms

Morning light is bright and clear, while afternoons mellow things out. The good news? These rooms are super versatile. You can’t go wrong with bestsellers like Whipped, Like Buttah or Penthouse. East = easy. 

@prepfordwife

West-Facing Rooms

West-facing light is cooler in the AM and gets warmer as the sun sets (hello golden hour). Go for contrast with cool tones like Sublime, Motor City or Rain Check. Want to lean into the cozy sunset glow? Try Field Trip, Coffee Date or Flatiron. 

@stayhomestyle_

Always Sample Before You Commit

Lighting is sneaky! That’s why sampling is non-negotiable. We make it easy with our mess-free peel & stick swatches to experiment and find your next color.  

Whether you’re basking in sunlight or setting the mood with lamps, understanding how lighting affects paint color helps you make a confident, color-savvy choice. And remember, we've got your walls (literally) covered.