Flatiron

  • $59 Gallon • $2 Swatch
Rated 4.8 out of 5
Based on 23 reviews
Regular price
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Inspired by the architecture in the NYC neighborhood Clare HQ calls home, this warm mix of gray and beige plays beautifully with natural light. Brighter during the day, and deeper as the sun goes down.

LRV: 56
Undertone: Warm
Our zero VOC, GREENGUARD Gold certified Wall Paint and Trim Paint is 100% acrylic, self-priming, applies easily, covers in fewer coats and dries to a durable, mildew-resistant finish that washes with ease.
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Finish
Estimate Quantity
1 Gallon covers 375 - 425 sq ft
Only -100 items in stock!
or 4 interest-free payments on orders $100+ with


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7-Piece Paint Kit

Our 7-Piece Paint Kit has all the tools you’ll need to prep and tackle your paint project like a pro. Each kit includes our Plastic...

The best base for brilliant color

Primer

Our fast-drying, multi-surface primer applies easily to conceal imperfections and block stains while providing a long-lasting bond to a variety of interior surfaces. It’s the...

Zero VOC interior paint

Shop zero VOC interior paint from Clare. The best wall paint & trim paint for your home with curated colors and everything you need to paint, delivered.
Discover zero VOC Greenguard Gold certified interior paint from Clare. Shop wall paint & trim paint in curated colors & everything you need to paint, delivered.

GREENGUARD Gold Certified

The only paint finishes you need

Our Wall and Trim paint is suited for a variety of interior surfaces. Create dimension by pairing eggshell walls with semi-gloss trim for a sophisticated look that’s totally designer-approved.

Discover zero VOC Greenguard Gold certified interior paint from Clare. Shop wall paint & trim paint in curated colors & everything you need to paint, delivered.
Discover zero VOC Greenguard Gold certified interior paint from Clare. Shop wall paint & trim paint in curated colors & everything you need to paint, delivered.

Wall Paint

(Perfect Eggshell finish)

A beautiful, barely-there sheen.

Trim Paint

(Subtle Semi-gloss finish)

A subtly radiant sheen.

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Best for:

Walls but works for any interior surface.

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Best for:

Trim, doors, cabinets and high-use areas like mudrooms.

Explore More Colors

If you love Flatiron, you might also like:

average rating 4.8 out of 5
Based on 23 reviews
  • 5 Stars
    21 Reviews
  • 4 Stars
    1 Review
  • 3 Stars
    0 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    0 Reviews
96% of reviewers would recommend this product to a friend
Application
Rated 4 out of 5
Quality
Rated 4 out of 5
Experience
Rated 4 out of 5
23 Reviews
Reviewed by Carey N., from United States
Verified Buyer
Flatiron
Reviewing
Flatiron
I recommend this product
Painter
DIY
Skill Level
Beginner
Room Type
  • Living Room
Product Standouts
  • Super Convenient
  • Good Coverage
  • True to Color
  • Durable
  • Washable
Rated 5 out of 5
Review posted

An Olympic paint

You know how people watch the Olympics and say they want to see a normal person try to do that sport, just to see how talented those athletes really are? My husband and I are those"normals"--we are not talented painters--we struggle through most painting episodes. Lucky for us, we have CLARE. THIS PAINT GIVES US GOLD EVERY TIME. you are already a winner with Clare... Regardless of painting skill. ENJOY!

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Application
Rated 5 out of 5
Quality
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Denise B., from United States
Verified Buyer
Flatiron
Reviewing
Flatiron
I recommend this product
Painter
DIY
Skill Level
Beginner
Room Type
  • Bedroom
Product Standouts
  • Good Value
  • Super Convenient
  • Low Odor
  • Good Coverage
  • Quick Drying
Rated 5 out of 5
Review posted

Perfect!

I was so excited to paint my bedroom all by myself. This color was perfect and I love that this is a Black owned company. This is now my fave paint company.

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Application
Rated 5 out of 5
Quality
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Connie P., from United States
Verified Buyer
Flatiron - Wall Paint
Reviewing
Flatiron - Wall Paint
I recommend this product
Painter
DIY
Skill Level
Beginner
Room Type
  • Living Room
  • Kitchen
  • Dining Room
  • Office
  • Bathroom
Product Standouts
  • Excellent Customer Service
  • True to Color
  • Low Odor
  • Beautiful Color
  • Good Value
Rated 5 out of 5
Review posted

Excellent!

Clare paint, and accessories, are terrific! The best paint I’ve ever used, it goes on silky smooth, very low odor, dries quickly and it’s fun - and fast - to apply. So far, I’ve used the colors Flatiron, On Point, Classic, and Whipped, and the final results are luxurious. Customer service is the very best, too! Thanks so much to everyone at Clare!

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Application
Rated 5 out of 5
Quality
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Shawna M., from United States
Verified Buyer
Flatiron - Wall Paint
Reviewing
Flatiron - Wall Paint
I recommend this product
Painter
DIY
Skill Level
Intermediate
Room Type
  • Kitchen
  • Living Room
Product Standouts
  • Low Odor
  • Self-Priming
  • Good Coverage
  • True to Color
  • Washable
Rated 5 out of 5
Review posted

Excellent Paint

Clare provides state of the art paint- I’ve used all types of paint products and the spread ability of this paint is the best I’ve ever used. It’s a rich paint and great results with two nice coats in Eggshell. I will definitely be going through this company again for all my paint needs. The samples I ordered were also spot on with the paint whereas my “paint store” experience had not come through after applying 7 different paint samples on the wall. I was very pleased with the warm FLATIRON GREY that we chose it was PERFECT!!

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Application
Rated 5 out of 5
Quality
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Emily, from United States
Verified Buyer
Flatiron - Wall Paint
Reviewing
Flatiron - Wall Paint
I recommend this product
Painter
DIY
Skill Level
Intermediate
Product Standouts
  • Good Value
  • Self-Priming
  • Low Odor
  • Quick Drying
  • True to Color
Rated 5 out of 5
Review posted

Love the color!!!!

I’m in the process of painting my entire house and I chose Flatiron for the main color. It does not disappoint. I love the calm, soothing color. It is a beautiful, wam grey and has brightened up my home. The coverage is amazing. One coat covered the Sharpie marks on the wall from my kids! I would highly recommend.

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Application
Rated 4 out of 5
Quality
Rated 5 out of 5
Experience
Rated 5 out of 5
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