Introducing: Good as Gold and Meet Cute
Get to know our newest hues
Discover our best-sellers
Our curated color palette makes it easy to choose the perfect color with confidence. Explore the best-selling colors everyone’s obsessed with — and get premium paint & supplies shipped to your door!
WhippedThe perfect warm white
Snow DayOur coolest white
Current MoodA deep, moody green
HeadspaceA soft, calming blue-green
Fresh KicksA clean, neutral white
TimelessThe perfect off-white
Wing ItA soft, peachy pink
ClassicA soft, timeless greige
On PointA versatile, warm neutral
PenthouseA sophisticated, pale greige
Seize The GrayThe perfect neutral gray
Goodnight MoonA deep, dark navy
"The designer-curated paint brand every indecisive decorator needs to know."
“The new digital company modernizing the paint shopping experience.”
"With Clare, picking a color is easier than ever!”
"The future of paint is here."
Choosing a paint color has never been easier!
Pick a color
Our interior designer-curated colors take the guesswork out of finding a color you’ll love.
Try before you buy
Our peel & stick swatches let you sample colors without the mess or hassle. Swatches are just $2 each and ship free!
Get paint & supplies delivered
Everything you need is delivered to your door with a Happiness Guarantee and Lifetime Limited Warranty.
Your home deserves an upgrade!
Skip the hardware store. We make paint shopping easy with designer-curated colors, peel & stick swatches, zero VOC paint and high quality supplies — delivered straight to your door. Your most beautiful home awaits!