Timeless

  • $77 Gallon
  • $3 Swatch
Rated 4.9 out of 5
Based on 173 reviews
Regular price
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The off-white you’ve been searching for that no one’s ever managed to nail. (Until now.) With creamy undertones, this inviting shade envelops your space in warmth and reflects light beautifully.

Timeless Gallons are available in both Wall Paint (Eggshell) and Trim Paint (Semi-gloss). Not sure yet? Sample it first with our Peel & Stick Swatches.

Timeless is included in the Whites & Lights and Living Room Colors Swatch Kits.

A better paint from start to finish
Zero Voc*
Superior Coverage
Greenguard Gold Certified
Washable & Scrubbable
Ultra Low Odor
Self Priming
Our zero VOC, GREENGUARD Gold certified Wall Paint and Trim Paint is 100% acrylic, self-priming, applies easily, covers in fewer coats and dries to a durable, mildew-resistant finish that washes with ease.

Timeless is Clare's signature creamy off-white, positioned with appropriate confidence as the off-white no one had managed to nail until now. The warm creamy undertone is what makes it instantly satisfying. Clearly white without the coldness of a stark white or the obvious beige of a warm neutral, it lands in the difficult territory between the two that feels fresh and enveloping at once.

At an LRV of 83, Timeless reflects generous light while holding enough warmth to feel inviting rather than clinical. That warmth makes it one of the most versatile whites in the Clare line. It appears as the recommended trim companion across the collection, pairing with deep midnight blues, bold greens and warm neutrals alike without creating an undertone clash. It also holds its character in north-facing rooms, where one reviewer used it specifically to warm up a cold space and found it warm and inviting.

The warm undertone pairs effortlessly with virtually any wall color. Used on walls, Snow Day or Whipped on adjacent trim creates subtle warmth variation. Timeless works in living rooms, bedrooms, kitchens, hallways and on trim and doors throughout a home where a classic, inviting off-white is the goal. For something warmer and richer, Whipped goes in that direction. For something crisper with no cream quality, Snow Day or Fresh Kicks steps away from the warmth.

Best for: Walls, trim, ceilings, living rooms, bedrooms, kitchens, hallways, whole-home off-white

Pairs best with: Snow Day (crisper white trim companion), Whipped (warmer white trim companion), any wall color as a warm off-white backdrop

Color family: White/off-white (warm, creamy)

Undertone detail: Warm; creamy undertones that read inviting and enveloping rather than cold or flat. Sits between bright white and warm neutral without fully landing in either.

LRV interpretation: 83, a high, light-reflective value that keeps rooms bright and open while adding genuine warmth. Works across walls, trim and ceilings throughout a home.

Lighting guidance: Holds its warm, creamy character across all lighting. Works in north-facing rooms. The warm undertone counters cold northern light without pulling yellow.

Finish recommendation: Eggshell for walls and ceilings; Semi-Gloss for trim and doors for clean, warm-white dimension

Complementary Clare colors: Snow Day, Whipped, Like Buttah, Penthouse, any wall color

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1 Gallon covers 375 - 425 sq ft
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The only paint finishes you need

Our Wall and Trim paint is suited for a variety of interior surfaces. Create dimension by pairing eggshell walls with semi-gloss trim for a sophisticated look that’s totally designer-approved.

Wall Paint
(Perfect Eggshell finish)

A beautiful, barely-there sheen.

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Best for:

Walls but works for any interior surface.

Trim Paint
(Subtle Semi-gloss finish)

A subtly radiant sheen.

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Best for:

Trim, doors, cabinets and high-use areas like mudrooms.

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FAQs

How does Timeless look in natural light vs. artificial light?

Timeless holds its warm, creamy character across all lighting conditions more consistently than most whites. In bright, natural daylight, the warm undertone reads clearly and the off-white looks fresh, inviting and balanced, neither stark nor beige. Under warm incandescent or LED lighting in the evening, the creamy quality deepens slightly and reads even more enveloping. One reviewer used it in a cold north-facing room specifically to add warmth and found it warm and inviting throughout. Sampling in the actual space is always recommended, which is why Clare offers Peel-and-Stick Swatches.

How does Timeless compare to other similar Clare shades?

For shades adjacent to Timeless, consider Whipped, which reads richer and warmer as Clare's warmest white, or Snow Day, which steps cooler and crisper as the coolest white in the line. Like Buttah adds more obvious buttery cream depth. Fresh Kicks is the untinted, purely neutral bright white at LRV 95 with no undertone. Timeless sits in the sweet spot between bright and creamy, warmer than Snow Day, without the full warmth of Whipped. Clare's Peel-and-Stick Swatches make it easy to compare these whites side by side before committing.

What is the best way to choose between similar paint colors?

Sampling in the actual room is the single most reliable way to choose between similar colors. Paint colors shift depending on the room's light exposure, ceiling height, furnishings, and flooring. Clare's peel-and-stick swatches allow direct comparison of multiple colors on the wall without the mess of traditional paint samples. Observe each swatch at different times of day and under both natural and artificial light before making a final decision.

What paint color works best in a north-facing room?

North-facing rooms receive indirect, cooler light throughout the day, which can make cool-toned paint colors appear flatter or grayer than expected. Warm-toned paints, particularly those in the greige, warm white, and warm neutral families, perform best in north-facing rooms by counteracting the coolness of the light. High-LRV colors also help brighten spaces that lack direct sun.

Can I use wall paint on trim and cabinets?

Clare offers both wall paint (eggshell) and trim paint (semi-gloss) for each color, making it easy to use the same color throughout a space with the right finish for each surface. Using wall paint on trim or cabinets reduces durability; semi-gloss is the recommended choice for any surface that sees frequent contact or cleaning.

average rating 4.9 out of 5
Based on 173 reviews
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173 Reviews
Reviewed by Sherri W.
Verified Buyer
Timeless
Reviewing
Timeless
I recommend this product
Rated 5 out of 5
Review posted

Warm and inviting

Love this color and it rolls on with virtually no splatter!

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Reviewed by Sara L. G.
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Timeless
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Timeless
I recommend this product
Rated 5 out of 5
Review posted

Great

This color is beautiful - it's far from stark white, but it really doesn't read as yellow (which was something I was worried about). I didn't use any primer and it needed two coats for an even tone. Photo: Timeless on top, Grayish on bottom. Lighting is artificial (the hallway gets next to no natural light)

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Reviewed by Ashley S.
Verified Buyer
Timeless
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I recommend this product
Rated 5 out of 5
Review posted

Beautiful white

I love how soft this white turned out in our home!

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Reviewed by Pamela
Timeless
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I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Amazing product!

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Reviewed by A D.
Verified Buyer
Timeless
Reviewing
Timeless
I recommend this product
Rated 5 out of 5
Review posted

A Color True to Its Name

Classic, indeed! A great hue from this shade of white and sure to astound all houseguests. You can’t go wrong with the simplicity of this color!

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