Snow Day

  • $77 Gallon
  • $3 Swatch
Rated 4.9 out of 5
Based on 147 reviews
Regular price
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Like a serene winter wonderland the morning after a first snowfall. This is our coolest white, with just a touch of warmth to liven it up.

Snow Day Gallons are available in both Wall Paint (Eggshell) and Trim Paint (Semi-gloss). Not sure yet? Sample it first with our Peel & Stick Swatches.

Snow Day is included in the Whites & Lights Swatch Kit.

A better paint from start to finish
Zero Voc*
Superior Coverage
Greenguard Gold Certified
Washable & Scrubbable
Ultra Low Odor
Self Priming
Our zero VOC, GREENGUARD Gold certified Wall Paint and Trim Paint is 100% acrylic, self-priming, applies easily, covers in fewer coats and dries to a durable, mildew-resistant finish that washes with ease.

Snow Day is Clare's coolest white, a crisp, fresh white with just enough warmth in the undertone to keep it from reading harsh or clinical. That touch of warmth is the key distinction. Snow Day stays clearly white without the blue-cold quality that makes some cool whites feel stark under LED or artificial light. One reviewer described it as a pure white that still reads soft, never harsh in LED lighting.

At an LRV of 89, Snow Day sits near the top of the reflectivity scale and keeps spaces bright, open and airy. The touch of warmth means it moves across light conditions, which is worth knowing before buying. Most rooms will read it as a crisp, serene white. In warmer-lit or south-facing rooms it can read more neutral and balanced than a purely cool white, and one reviewer repainting a whole house over several years found it read among the warmest shades in that home's particular light.

That range is also what makes it a whole-home white, working across walls, ceilings, trim, interior doors and baseboards without cutting in between surfaces. Timeless or Whipped on adjacent trim creates subtle warmth variation where contrast is the goal. Snow Day works in kitchens, bathrooms and any room needing a crisp, clean backdrop. For a crisper, untinted bright white with zero warmth, Fresh Kicks goes fully neutral. For warm cream undertones, Timeless goes in that direction.

Best for: Walls, ceilings, trim, interior doors, baseboards, kitchens, bathrooms, whole-home white

Pairs best with: Timeless (warm white companion for contrast), Whipped (for warm accent trim), any wall color as the crisp white backdrop

Color family: White (cool/crisp with a touch of warmth)

Undertone detail: Cool with a subtle touch of warmth. Prevents the harsh or clinical quality of a stark cool white. Can read more neutral in warmer-lit rooms.

LRV interpretation: 89, near the top of the reflectivity scale. Keeps rooms bright and open. In south-facing or warm-lit rooms, can read warmer than the cool positioning suggests. Sampling in the actual space is especially important for a white.

Lighting guidance: Naturally lit rooms: crisp, serene and clearly white. Warm or south-facing rooms: can read more neutral and balanced. LED or artificial light: holds its character without the harshness of a stark cool white.

Finish recommendation: Eggshell for walls and ceilings; Semi-Gloss for trim, doors and baseboards for clean, washable dimension

Complementary Clare colors: Timeless, Whipped, Fresh Kicks, Chill, any wall color as a whole-room pairing

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1 Gallon covers 375 - 425 sq ft
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The only paint finishes you need

Our Wall and Trim paint is suited for a variety of interior surfaces. Create dimension by pairing eggshell walls with semi-gloss trim for a sophisticated look that’s totally designer-approved.

Wall Paint
(Perfect Eggshell finish)

A beautiful, barely-there sheen.

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Best for:

Walls but works for any interior surface.

Trim Paint
(Subtle Semi-gloss finish)

A subtly radiant sheen.

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Best for:

Trim, doors, cabinets and high-use areas like mudrooms.

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FAQs

How does Snow Day look in natural light vs. artificial light?

Snow Day holds up well across lighting conditions but can shift more than buyers expect. In bright, natural daylight, the cool undertone comes forward and Snow Day reads as a crisp, fresh, serene white. Under warm incandescent or LED lighting, the touch of warmth in the undertone can surface, making it read more neutral and less cool than it appears on screen. One buyer repainting her entire house in Snow Day described it as reading "one of the warmest shades" in her specific light conditions, despite the cool positioning. Sampling in the actual space before committing is especially important here, which is why Clare offers Peel-and-Stick Swatches.

How does Snow Day compare to other similar Clare shades?

For shades adjacent to Snow Day, consider Fresh Kicks, which is Clare's untinted, purely neutral bright white at LRV 95 with no undertone and the starkest, cleanest result. Timeless adds warm cream undertones for a softer, more inviting off-white quality. Whipped is Clare's warmest white with a full, rich warmth that reads unmistakably warm. Snow Day sits between Fresh Kicks and Timeless: cooler than Timeless, warmer than Fresh Kicks and the go-to when a crisp white that doesn't read harsh is the goal. Clare's Peel-and-Stick Swatches make it easy to compare these whites side by side before committing.

What is the best way to choose between similar paint colors?

Sampling in the actual room is the single most reliable way to choose between similar colors. Paint colors shift depending on the room's light exposure, ceiling height, furnishings, and flooring. Clare's peel-and-stick swatches allow direct comparison of multiple colors on the wall without the mess of traditional paint samples. Observe each swatch at different times of day and under both natural and artificial light before making a final decision.

Can I use wall paint on trim and cabinets?

Clare offers both wall paint (eggshell) and trim paint (semi-gloss) for each color, making it easy to use the same color throughout a space with the right finish for each surface. Using wall paint on trim or cabinets reduces durability; semi-gloss is the recommended choice for any surface that sees frequent contact or cleaning.

What Clare paint color is best for a small bedroom?

For small bedrooms, high-LRV colors (LRV 55 and above) open up the space and make it feel larger. Clare On Point, Whipped and Timeless all work well in smaller bedrooms. Soft warm neutrals in the greige and warm beige families add coziness without closing the space in. For small bedrooms where drama is the goal, low-LRV colors like Deep Dive or Current Mood work beautifully when balanced with strong light sources and light-colored furnishings.

average rating 4.9 out of 5
Based on 147 reviews
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98% of reviewers would recommend this product to a friend
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147 Reviews
Reviewed by VICTORIA A.
Verified Buyer
Snow Day
Reviewing
Snow Day
I recommend this product
Rated 5 out of 5
Review posted

We love this white!

Beautiful white. Our entire house is painted in SNOW DAY! Ceilings, walls, trim, interior doors and baseboards. It's gorgeous (to me). And my husband loved that he only had to use one color and NO cutting in or taping at all! Lol.

It's like a "soft white", but it's not at all like an "off" white. It's pure white, but not like a cool color which looks harsh with LED lighting. We just love it.

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Reviewed by Silvia M.
Verified Buyer
Snow Day
Reviewing
Snow Day
I recommend this product
Rated 5 out of 5
Review posted

Good coverage, great for. Doesn't smell much.

This is a great eco choice! We usually buy Ecos, but it's very expensive and sometimes, we need another option. Clare is a good alternative! The paint covers really well, they offer some really nice colors and there isn't much of a smell (important to those of us with kids). Shipping is super fast and free (yay!). Overall, we are very satisfied and keep coming back.

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Reviewed by James L.
Verified Buyer
Snow Day
Reviewing
Snow Day
I recommend this product
Rated 5 out of 5
Review posted

A beautiful balance color

I love it as a title state is a beautiful balance, color and matches well with timeless. It’s a nice blend of color with a touch of brightness and warm all wrapped up together. I will pair these two colors with hyper ink next, but I did have to go over it two times for a nice even coat even though I did cover up another light color

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Reviewed by Bill M.
Verified Buyer
Snow Day
Reviewing
Snow Day
I recommend this product
Rated 5 out of 5
Review posted

Bill

Nice paint no smell

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Reviewed by Littlepea
Verified Buyer
Snow Day
Reviewing
Snow Day
I recommend this product
Rated 5 out of 5
Review posted

Love this white

I’ve been using this shade to repaint my whole house over the last few years. It’s described as a “cool” white but strangely in my house it was one of the warmest shades— more like a true neutral white. I highly recommend getting the swatches and seeing it in your own light conditions.

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