Clare | To Prime Or Not To Prime? | Our Best Tips On Priming

Is Paint Primer Necessary?

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Priming may seem like an extra step in the painting process, but the benefits far outweigh the extra work. Think of primer as a base coat that creates the foundation for a flawless paint job. From cutting down the number of coats you’ll need, to protecting your paint from wear over the years, priming actually makes your job easier in the long run. And no matter what your skill level, using a primer will help you achieve a professional-looking finish.

Benefits of Using Interior Paint Primer

  • Covers imperfections such as areas of your wall that may have been patched or repaired.
  • Blocks and conceals stains so they don't bleed through your newly painted finish.
  • Provides a uniform surface for your paint to stick to. (Better adhesion = a longer-lasting paint job.)
  • Creates a uniform base for a smooth, seamless paint application, so you can get the job done in fewer coats.
  • Neutralizes the color of your surface so when new paint is applied, the truest, most brilliant, color shines through.
Interior Paint Primer - Clare

When To Use Paint Primer

While our paint is self-priming, we always recommend using primer before your two coats of paint for a pro-quality finish. Priming first also allows for the richest, truest color to shine through. We call it the perfect base for brilliant color.

In most cases, one coat of primer should do the trick, but you’ll definitely want to use two coats of primer when...

  • Toning down a higher-gloss finish to something more matte, like from semi-gloss to eggshell.
  • Switching from a dark color to a lighter one.
  • Your walls have been repaired or patched.
  • You're painting a humid area like a bathroom, which is more susceptible to mildew and leaching.
  • Your wall has stains that you want to block (like water spots from a bathroom leak or smoke damage from a fire in a kitchen).
  • Painting unfinished wood trim or other porous wood surfaces that have been sanded down.
Clare | Interior Paint | Primer


Our fast-drying, multi-surface primer applies easily to conceal imperfections and block stains while providing a long-lasting bond to a variety of interior surfaces. It’s the foundation for a flawless paint job.
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