Frozen

  • $77 Gallon
  • $3 Swatch
Rated 4.9 out of 5
Based on 53 reviews
Regular price
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Like the crisp winter air after a morning frost, this icy, cool blue is a confident classic that’s both fresh and invigorating.

Frozen Gallons are available in both Wall Paint (Eggshell) and Trim Paint (Semi-gloss). Not sure yet? Sample it first with our Peel & Stick Swatches.

Frozen is included in the Best of the Blues Swatch Kit.

A better paint from start to finish
Zero Voc*
Superior Coverage
Greenguard Gold Certified
Washable & Scrubbable
Ultra Low Odor
Self Priming
Our zero VOC, GREENGUARD Gold certified Wall Paint and Trim Paint is 100% acrylic, self-priming, applies easily, covers in fewer coats and dries to a durable, mildew-resistant finish that washes with ease.

Frozen is a true icy blue with a crisp, confident character. The cool undertone keeps it clear and sharp rather than soft or lavender-adjacent, so it reads fresh and invigorating in a way that suits a home office as naturally as it does a bedroom. It has real personality without being loud, which reviewers tend to capture in one phrase: bright and calming at the same time.

At an LRV of 70, Frozen reflects a generous amount of light and keeps a room feeling open and airy. That brightness reads fresh rather than warm, giving the color a breezy, lifted quality regardless of the room. One reviewer painted both the walls and ceiling in Frozen and called it perfect and not overpowering, which speaks to how this shade scales across surfaces without tipping heavy or cold.

The cool base pairs cleanly with crisp whites and soft neutrals, warm wood, and silver or chrome for a polished, layered look. Snow Day on the ceiling amplifies the airy quality, while Timeless or Penthouse on trim keeps the palette balanced. Frozen works beautifully in bedrooms, home offices, bathrooms, and any room where a fresh, energizing calm is the goal.

Best for: Bedrooms, home offices, bathrooms, kids' rooms, accent walls, ceilings

Pairs best with: Snow Day (cool white ceiling), Timeless (off-white trim), Penthouse (greige), Flow State (airy blue complement)

Color family: Blue (icy)

Undertone detail: Cool; keeps the blue crisp, clear, and fresh rather than soft, lavender, or gray

LRV interpretation: 70, a high, light-reflective value that brightens a room while holding true blue character. Works across walls and ceiling without reading heavy

Lighting guidance: Natural daylight: crisp and icy. Warm evening light: softens slightly but holds its blue clarity

Finish recommendation: Eggshell for walls and ceilings; Semi-Gloss for trim and doors for clean, dimensional contrast

Complementary Clare colors: Snow Day, Timeless, Penthouse, Flow State, Headspace

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1 Gallon covers 375 - 425 sq ft
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The only paint finishes you need

Our Wall and Trim paint is suited for a variety of interior surfaces. Create dimension by pairing eggshell walls with semi-gloss trim for a sophisticated look that’s totally designer-approved.

Wall Paint
(Perfect Eggshell finish)

A beautiful, barely-there sheen.

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Best for:

Walls but works for any interior surface.

Trim Paint
(Subtle Semi-gloss finish)

A subtly radiant sheen.

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Best for:

Trim, doors, cabinets and high-use areas like mudrooms.

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FAQs

How does Frozen look in natural light vs. artificial light?

Frozen reads differently depending on the light source. In bright, natural daylight, the cool undertone comes fully forward and the blue reads crisp, clear, and icy. Under warm incandescent or LED lighting in the evening, the color softens slightly and reads a touch quieter, though it holds its blue character throughout. Rooms with strong natural light show Frozen at its most vivid and invigorating. Sampling in the actual space before committing to a full gallon is always recommended, which is why Clare offers peel-and-stick swatches.

How does Frozen compare to other similar Clare shades?

For shades adjacent to Frozen, consider Headspace, which pulls blue-green and reads softer and more spa-like, or Flow State, which is a true airy French blue with slightly more warmth. For a more vibrant, saturated sky blue, Nairobi Blue turns up the energy. For something deeper and moodier, Summer Friday goes richer in value. Clare's peel-and-stick swatches make it easy to compare these blues side by side in your space before committing.

What is the best way to choose between similar paint colors?

Sampling in the actual room is the single most reliable way to choose between similar colors. Paint colors shift depending on the room's light exposure, ceiling height, furnishings, and flooring. Clare's peel-and-stick swatches allow direct comparison of multiple colors on the wall without the mess of traditional paint samples. Observe each swatch at different times of day and under both natural and artificial light before making a final decision.

Which Clare finish works best in a bathroom?

Semi-gloss is the recommended finish for most bathroom applications. The higher sheen creates a moisture-resistant surface that holds up to humidity and is easy to wipe clean. For larger bathroom walls where a softer look is preferred, eggshell is an acceptable alternative in well-ventilated spaces.

What does LRV mean, and how does it affect paint color selection?

LRV stands for Light Reflectance Value. It measures how much light a paint color reflects on a scale from 0 (absolute black, absorbs all light) to 100 (pure white, reflects all light). Colors with higher LRV values make rooms feel brighter and more open; colors with lower LRV values feel richer and more dramatic. As a general guideline, LRV 50 and above works well in most rooms and lighting conditions. For rooms with limited natural light, prioritizing colors with LRV 55 or higher helps maintain a bright, welcoming feel.
average rating 4.9 out of 5
Based on 53 reviews
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98% of reviewers would recommend this product to a friend
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53 Reviews
Reviewed by Alyssa
Frozen - Swatch
Reviewing
Frozen - Swatch
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

I’m going to use this color for my bathrooms and guest room/ office.

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Reviewed by Lanae G.
Verified Buyer
Frozen
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I recommend this product
Rated 5 out of 5
Review posted

Beautiful color

I fell in love with the color the moment I put the paint to the wall. It’s bright yet calming, and it’s perfect for my new office. I love that there was a low smell, and it didn’t require multiple layers.

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Reviewed by Emily B.
Verified Buyer
Frozen
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I recommend this product
Rated 5 out of 5
Review posted

Perfect

The color looks great in my space. Cool, crisp and chic!

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Reviewed by Amy P.
Verified Buyer
Frozen
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Frozen
I recommend this product
Rated 5 out of 5
Review posted

Fun

Brightens up the room with just the right amount of spunk

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Reviewed by Watson J., from United States
Verified Buyer
Frozen
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I recommend this product
Painter
DIY
Skill Level
Intermediate
Room Type
  • Bedroom
Product Standouts
  • Beautiful Color
  • Eco-Friendly
  • True to Color
Rated 5 out of 5
Review posted

Perfect Icy Blue

The color was perfect for my son’s bedroom. We painted the ceiling and had no issues using the wall paint on the ceiling. With the color on all the walls an ceiling it was a perfect light blue and not overpowering!

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Application
Rated 5 out of 5
Quality
Rated 5 out of 5
Experience
Rated 5 out of 5
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