Flatiron

  • $77 Gallon
  • $3 Swatch
Rated 4.9 out of 5
Based on 38 reviews
Regular price
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Inspired by the architecture in the NYC neighborhood Clare HQ calls home, this warm mix of gray and beige plays beautifully with natural light. Brighter during the day, and deeper as the sun goes down.

Flatiron Gallons are available in both Wall Paint (Eggshell) and Trim Paint (Semi-gloss). Not sure yet? Sample it first with our Peel & Stick Swatches.

Flatiron is included in the No-Fail Neutrals and Living Room Colors Swatch Kits.

A better paint from start to finish
Zero Voc*
Superior Coverage
Greenguard Gold Certified
Washable & Scrubbable
Ultra Low Odor
Self Priming
Our zero VOC, GREENGUARD Gold certified Wall Paint and Trim Paint is 100% acrylic, self-priming, applies easily, covers in fewer coats and dries to a durable, mildew-resistant finish that washes with ease.

Flatiron is a rich, warm taupe that lives up to its city-inspired name. This is a sophisticated mix of gray and beige, warm enough to feel inviting and grounded but never yellow or heavy. It reads as a true chameleon neutral, easy to build a whole home around and flattering alongside nearly any accent color, wood tone, or metal.

At an LRV of 56, Flatiron sits in a versatile mid-light range and is defined by how it moves with the light: it reads brighter and softer during the day and grows deeper and cozier as the sun goes down. In warm, natural light the beige side comes forward, while in cooler or evening light the gray settles in. That responsiveness is exactly what owners love, and it lets one color feel right in a room from morning to night.

The warm base pairs beautifully with warm and crisp whites, natural wood, and both warm and mixed metals, and reviewers love layering it in two-tone walls or connecting it to a deeper accent color across an open floor plan. Flatiron works across living rooms, dining rooms, kitchens, bedrooms, hallways, and whole-home palettes where a warm, cohesive neutral is the goal. For trim, run Whipped or Timeless alongside it, and consider pairing it with a deep accent like Current Mood where rooms connect.

Best for: Whole-home use, living rooms, dining rooms, kitchens, bedrooms, hallways

Pairs best with: Whipped (warm white trim), Timeless (off-white), Current Mood (deep accent), natural wood accents

Color family: Greige (warm taupe)

Undertone detail: Warm; a balanced gray-beige taupe that reads inviting rather than yellow or heavy

LRV interpretation: 56, a versatile mid-light value that stays bright by day and turns deeper and cozier at night

Lighting guidance: Warm, natural light: the beige side comes forward. Cooler or evening light: the gray settles in and it deepens

Finish recommendation: Eggshell for walls; Semi-Gloss for trim and doors for a clean, dimensional contrast

Complementary Clare colors: Whipped, Timeless, Beigeing, On Point, Windy City

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1 Gallon covers 375 - 425 sq ft
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The only paint finishes you need

Our Wall and Trim paint is suited for a variety of interior surfaces. Create dimension by pairing eggshell walls with semi-gloss trim for a sophisticated look that’s totally designer-approved.

Wall Paint
(Perfect Eggshell finish)

A beautiful, barely-there sheen.

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Best for:

Walls but works for any interior surface.

Trim Paint
(Subtle Semi-gloss finish)

A subtly radiant sheen.

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Best for:

Trim, doors, cabinets and high-use areas like mudrooms.

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FAQs

How does Flatiron look in natural light vs. artificial light?

Flatiron is built around its response to light: it reads brighter and softer during the day and grows noticeably deeper and cozier as the sun goes down. In warm, natural light the beige side comes forward, while in cooler or evening light the gray takes over. Because a warm taupe shifts this much through the day, sampling in the actual space and viewing it morning to night before committing to a full gallon is recommended, which is why Clare offers peel-and-stick swatches.

How does Flatiron compare to other similar Clare shades?

For shades adjacent to Flatiron, consider Beigeing, which reads a touch warmer and more clearly beige, or On Point, which leans slightly greiger as a mid-tone neutral. For a softer, lighter greige, Classic offers a paler dove alternative. Clare's peel-and-stick swatches make it easy to compare these warm neutrals side by side in your space before committing.

What is the best way to choose between similar paint colors?

Sampling in the actual room is the single most reliable way to choose between similar colors. Paint colors shift depending on the room's light exposure, ceiling height, furnishings, and flooring. Clare's peel-and-stick swatches allow direct comparison of multiple colors on the wall without the mess of traditional paint samples. Observe each swatch at different times of day and under both natural and artificial light before making a final decision.

Which paint colors work well together in an open floor plan?

In an open floor plan, start with a versatile neutral like Flatiron to create a cohesive foundation, then introduce deeper or more saturated colors in connected spaces for contrast. Flatiron pairs especially well with Whipped and Timeless for lighter transitions, while Current Mood can create a deeper accent. Using related tones throughout the space helps each room feel distinct while maintaining a cohesive flow.

What does LRV mean, and how does it affect paint color selection?

LRV stands for Light Reflectance Value. It measures how much light a paint color reflects on a scale from 0 (absolute black, absorbs all light) to 100 (pure white, reflects all light). Colors with higher LRV values make rooms feel brighter and more open; colors with lower LRV values feel richer and more dramatic. As a general guideline, LRV 50 and above works well in most rooms and lighting conditions. For rooms with limited natural light, prioritizing colors with LRV 55 or higher helps maintain a bright, welcoming feel.
average rating 4.9 out of 5
Based on 38 reviews
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38 Reviews
Reviewed by Brielle
Flatiron
Reviewing
Flatiron
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

This is just the absolute most high quality paint. I have used it to paint the entire interior of our home. The painters reused also commented on how high-quality the paint is an asked me for the website information.

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Reviewed by Brittani W.
Verified Buyer
Flatiron
Reviewing
Flatiron
I recommend this product
Rated 5 out of 5
Review posted

Great paint!

I've done a lot of painting over the years, and have had some disappointments. I was worried that I was choosing health(no VOC) over quality. First, I've used eggshell that showed lines once dried. This paint did not! This stuff went right over a lavender and a mint colored walls with one coat and is a really nice color

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Reviewed by Gina, from United States
Verified Buyer
Flatiron
Reviewing
Flatiron
I recommend this product
Room Type
  • Other
Product Standouts
  • Quick Drying
  • Low Odor
  • Good Value
Rated 5 out of 5
Review posted

Perfect with Current Mood

I’m really happy with Flatiron. I put it on the wall going up the stairs and it joins up with Current Mood on the living room walls. Another reviewer had mentioned how well they went together and I’m glad I took their advice!

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Rated 5 out of 5
Quality
Rated 5 out of 5
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Rated 5 out of 5
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Reviewed by Kathryn E P., from United States
Verified Buyer
Flatiron
Reviewing
Flatiron
I recommend this product
Painter
DIY
Skill Level
Intermediate
Room Type
  • Dining Room
Product Standouts
  • Low Odor
  • Quick Drying
  • Self-Priming
  • Good Coverage
  • Beautiful Color
Rated 5 out of 5
Review posted

Beautiful color

This paint color is a warm “greige”. It is so pretty, I’m brainstorming other ways to use it. I used it in my dining room (bottom portion of wall). There is no odor to this paint, it’s easy to apply and looks great. Per recommendation, I used 2 coats of Flatiron for these results (no primer). While Clare is a more expensive option than Behr (which I had used previously), I am happy with this paint. You can’t go wrong with it. It has transformed my dining room, along with Greige (top portion of wall). Still need to touch up the trim and paint the ceiling (once I decide on a color). Also, the paint arrived within 3 days of ordering. (Still need to put the room back together, but I hope these photos are helpful.)

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Rated 5 out of 5
Quality
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Pamela P., from United States
Verified Buyer
Flatiron
Reviewing
Flatiron
I recommend this product
Painter
Professional
Skill Level
Professional
Room Type
  • Kitchen
Product Standouts
  • Low Odor
  • Self-Priming
  • Good Coverage
  • Beautiful Color
  • True to Color
Rated 5 out of 5
Review posted

Smart Choice

I just happened upon Clare paints as I was planning a kitchen remodel. Flatiron caught my eye and a picture of it used in a kitchen sold me on trying it in my home. Best decision I ever made. I love this color and my contractor was impressed with the quality of the paint. The results are simply beautiful!

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Rated 5 out of 5
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Rated 5 out of 5
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Rated 5 out of 5
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