We love this white!
Beautiful white. Our entire house is painted in SNOW DAY! Ceilings, walls, trim, interior doors and baseboards. It's gorgeous (to me). And my husband loved that he only had to use one color and NO cutting in or taping at all! Lol.
It's like a "soft white", but it's not at all like an "off" white. It's pure white, but not like a cool color which looks harsh with LED lighting. We just love it.