Interior/Exterior Primer

Regular price
$49
/
Rated 4.9 out of 5
Based on 171 reviews
Our fast-drying, multi-surface paint primer applies easily to conceal imperfections and block stains while providing a long-lasting bond to a variety of interior and exterior surfaces. It’s the foundation for a flawless paint job.
Our zero-VOC Primer is low-odor and GREENGUARD Gold certified. Our multi-surface paint Primer is suitable for a variety of interior and exterior surfaces including drywall, wood, stonework, and hard-to-stick surfaces like aged oil-based paint, aluminum, and galvanized metal.
Size
1 Quart covers 55 - 70 sq ft 1 Gallon covers 225 - 275 sq ft
Only -15381 items in stock!
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Show your ceiling some love

The perfect flat white paint for ceilings. Designed for the easiest above-your-head application with minimal splatter, our premium, Zero VOC ceiling paint delivers smooth, uniform...

Paint like a pro - and save $7

Our 7-Piece Paint Kit has all the tools you’ll need to prep and tackle your paint project like a pro. Each kit includes our Plastic...

Primer that checks all the boxes

Zero VOC

GreenGUARD Gold Certified

Ultra Low Odor

Applies Easily

Blocks Stains

Fast Drying

The best base for a flawless paint job

If you’re painting over a higher gloss finish, a darker color, or have stains to hide, our premium acrylic Primer is a must-have.

GREENGUARD Gold Certified

Clare’s water-based interior Wall Paint and Trim Paint are zero VOC and GREENGUARD Gold certified which ensures fewer pollutants and better indoor air quality.
average rating 4.9 out of 5
Based on 171 reviews
  • 5 Stars
    158 Reviews
  • 4 Stars
    9 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    1 Review
98% of reviewers would recommend this product to a friend
Quality
Rated 4 out of 5
Ease of Use
Rated 4 out of 5
Application
Rated 4 out of 5
Experience
Rated 4 out of 5
Customer photos and videos
171 Reviews
Reviewed by Kara H., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Painter
DIY
Skill Level
Advanced
State (US)
Vermont
Room Type
  • Other
  • Entryway
Product Standouts
  • Super Convenient
  • Low Odor
  • Quick Drying
  • Durable
Rated 5 out of 5
Review posted

So good

We ended up needing a primer to paint over old laminate sticky tiles. This did the trick and adds a barrier before lying the final paint on. We needed something to adhere before painting the final coat.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Debra S., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
Painter
DIY
Skill Level
Intermediate
State (US)
Minnesota
Room Type
  • Other
Product Standouts
  • Low Odor
  • Eco-Friendly
  • Good Value
  • Quick Drying
  • Good Coverage
Rated 5 out of 5
Review posted

Covers very well!

I'm so grateful for this primer. It saved me a lot of time. I only needed 1 coat of paint over the primer because the coverage was so complete!

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Sage K A., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Painter
DIY
Skill Level
Beginner
State (US)
Colorado
Room Type
  • Living Room
Product Standouts
  • Good Value
  • Low Odor
  • Good Coverage
  • Quick Drying
Rated 5 out of 5
Review posted

Easy Peasy

This primer has amazing coverage and the low oder made painting so enjoyable. It covered my red wall so well.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Claudia, from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Painter
DIY
Skill Level
Beginner
State (US)
Missouri
Room Type
  • Bathroom
Product Standouts
  • Super Convenient
  • Low Odor
  • Good Coverage
  • Quick Drying
Rated 5 out of 5
Review posted

Excellent

I didn't order enough primer to cover the dark purple in my bathroom. I got about halfway done and couldn't stretch it any further. So I went to home Depot and bought some Behr primer to paint the other half of my bathroom. I wish I would have taken a picture of the stark difference in quality between the Clare and Behr primer. The Clare primer was 100% superior. The color was a bright flat white that covered dark colors with ease. The other primer was neither of those things. This is the primer I will be buying from here on out!

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Leigh Z., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Painter
DIY
Skill Level
Intermediate
State (US)
New York
Room Type
  • Bathroom
Product Standouts
  • Low Odor
  • Good Coverage
  • Quick Drying
  • Beautiful Color
  • Eco-Friendly
Rated 5 out of 5
Review posted

Keep it Teal

This color is amazing! Brightened up my bathroom.

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Quality
Rated 5 out of 5
Ease of Use
Rated 5 out of 5
Application
Rated 5 out of 5
Experience
Rated 5 out of 5
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Everything you need for the perfect paint job
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Get the best paint primer, delivered. Our premium, Zero VOC primer dries fast, blocks stains, hides imperfections & seals your surface for a flawless paint job.
Interior/Exterior Primer
Starting at $23
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We've got your back. Our paint is backed by our Happiness Guarantee. If you’re not happy with your paint, let us know and we’ll make it right.

Clare paint primer is the perfect base for a long-lasting paint job. If you’re painting over a dark color or higher-gloss finish, our premium Primer is a must.

The best base for a pro-quality paint finish

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