Shade

  • $77 Gallon
  • $3 Swatch
Rated 5.0 out of 5
Based on 20 reviews
Regular price
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Our darkest greige. With subtle warm undertones, this color brings to mind the tone of the shadows in the sun. If you’re gonna throw shade, you might as well make it this one.

Shade Gallons are available in both Wall Paint (Eggshell) and Trim Paint (Semi-gloss). Not sure yet? Sample it first with our Peel & Stick Swatches.

Shade is included in the No-Fail Neutrals Swatch Kit.

A better paint from start to finish
Zero Voc*
Superior Coverage
Greenguard Gold Certified
Washable & Scrubbable
Ultra Low Odor
Self Priming
Our zero VOC, GREENGUARD Gold certified Wall Paint and Trim Paint is 100% acrylic, self-priming, applies easily, covers in fewer coats and dries to a durable, mildew-resistant finish that washes with ease.

Shade is Clare's darkest greige, a deep, warm brownish-gray that reads like the color of shadows falling across sunlit stone. The warm undertone gives it a rich, earthy quality. Not the cool gray of concrete or the flat gray of slate, but the complex warm-brown-gray of weathered wood. That depth and warmth produce a color that is enveloping and calming, which is why one reviewer chose it for both a yoga room and a primary bedroom in the same home.

At an LRV of 28, Shade absorbs significant light and creates a rich, immersive result. The warmth in the undertone is what keeps it from reading heavy or cold. In natural daylight the brown quality reads clearly and the color stays earthy rather than stark. In warm or low light it deepens and reads more enveloping. Coverage holds up well at this depth, and one bedroom painted by a professional was finished in a single coat.

The warm base pairs naturally with warm whites and creamy off-whites on trim, natural wood, warm metals and earth-tone accents. Timeless or Whipped on trim keeps the palette cohesive and warm. Shade works in bedrooms, living rooms, dining rooms, yoga and wellness spaces and any room where a deep, serene, warm brownish-gray is the goal. For something lighter in the same warm family, Greige steps back to LRV 42 with considerably more light. For a deeper, cooler gray without the warm quality, Irony goes darker in a charcoal direction.

Best for: Bedrooms, living rooms, dining rooms, yoga and wellness spaces, whole-home use

Pairs best with: Timeless (off-white trim), Whipped (warm white trim), Greige (lighter greige companion), On Point (lighter warm neutral complement)

Color family: Greige (brownish-gray/deep)

Undertone detail: Warm; gives the deep greige a rich, earthy brown quality that reads grounded and enveloping rather than cold or flat. Clare's darkest greige.

LRV interpretation: 28, a deep, light-absorbing value. One-coat coverage documented by a professional painter at this depth. Creates a rich, immersive, calming atmosphere.

Lighting guidance: Natural daylight: warm and earthy with the brown quality reading clearly. Warm or low light: deepens and reads more enveloping throughout.

Finish recommendation: Eggshell for walls; Semi-Gloss for trim and doors for clean, dimensional contrast

Complementary Clare colors: Timeless, Whipped, Greige, On Point, Seize The Gray

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1 Gallon covers 375 - 425 sq ft
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The only paint finishes you need

Our Wall and Trim paint is suited for a variety of interior surfaces. Create dimension by pairing eggshell walls with semi-gloss trim for a sophisticated look that’s totally designer-approved.

Wall Paint
(Perfect Eggshell finish)

A beautiful, barely-there sheen.

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Best for:

Walls but works for any interior surface.

Trim Paint
(Subtle Semi-gloss finish)

A subtly radiant sheen.

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Best for:

Trim, doors, cabinets and high-use areas like mudrooms.

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FAQs

How does Shade look in natural light vs. artificial light?

Shade holds its warm, earthy character across lighting conditions. In bright, natural daylight, the warm undertone comes forward and the deep brownish-gray reads clearly and warmly rather than cold. Under warm incandescent or LED lighting in the evening, the color deepens and reads more enveloping, with the brown quality becoming more prominent. At LRV 28, pairing crisp or warm whites on trim and ceilings keeps the space feeling composed rather than enclosed. Sampling in the actual space before committing to a full gallon is always recommended, which is why Clare offers Peel-and-Stick Swatches.

How does Shade compare to other similar Clare shades?

For shades adjacent to Shade, consider Greige, which steps back to LRV 42 in the same warm family with considerably more light and room presence, or On Point, which reads as a light warm greige at LRV 66 for buyers who want the warm neutral direction without the depth. For something deeper in a cool gray direction without the warm brownish quality, Irony goes to a dark charcoal at LRV 17. Shade is the deepest and warmest option in the No-Fail Neutrals family. Clare's Peel-and-Stick Swatches make it easy to compare these warm neutrals side by side in your space before committing.

What does LRV mean, and how does it affect paint color selection?

LRV stands for Light Reflectance Value. It measures how much light a paint color reflects on a scale from 0 (absolute black, absorbs all light) to 100 (pure white, reflects all light). Colors with higher LRV values make rooms feel brighter and more open; colors with lower LRV values feel richer and more dramatic. As a general guideline, LRV 50 and above works well in most rooms and lighting conditions. For rooms with limited natural light, prioritizing colors with LRV 55 or higher helps maintain a bright, welcoming feel.

What is the best way to choose between similar paint colors?

Sampling in the actual room is the single most reliable way to choose between similar colors. Paint colors shift depending on the room's light exposure, ceiling height, furnishings, and flooring. Clare's peel-and-stick swatches allow direct comparison of multiple colors on the wall without the mess of traditional paint samples. Observe each swatch at different times of day and under both natural and artificial light before making a final decision.

How many coats does Clare paint require?

Clare paint is formulated to provide excellent coverage in two coats. For painting over an existing color that is lighter than the new shade, one coat may suffice. Clare paint is self-priming, so a separate primer coat is typically not required on previously painted surfaces in good condition.

average rating 5.0 out of 5
Based on 20 reviews
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20 Reviews
Reviewed by Deborah
Shade
Reviewing
Shade
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Used this in my yoga room as well as my master bedroom. It’s beautiful and serene and makes all my other colors pop.

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Reviewed by LINDA R.
Verified Buyer
Shade
Reviewing
Shade
I recommend this product
Rated 5 out of 5
Review posted

Love it!

The color is beautiful and the person who painted said he was sooo impressed that it only needed one coat and that it dried quick. As for me, my room looks exactly like I saw it in my head. I'm waking up smiling. Thank you Clare!!!

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Reviewed by Neikya M., from United States
Verified Buyer
Shade
Reviewing
Shade
I recommend this product
Painter
DIY
Skill Level
Intermediate
Room Type
  • Bedroom
  • Living Room
  • Bathroom
  • Kitchen
  • Dining Room
Product Standouts
  • Low Odor
  • Good Coverage
  • True to Color
  • Beautiful Color
  • Good Value
Rated 5 out of 5
Review posted

Absolutely Gorgeous

This is exactly what I have been looking for!! If you are look for a PERFECT change of calmness in your room…shade it!!

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Rated 5 out of 5
Quality
Rated 5 out of 5
Experience
Rated 5 out of 5
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Reviewed by Sheila I., from United States
Verified Buyer
Shade
Reviewing
Shade
I recommend this product
Painter
DIY
Skill Level
Intermediate
Room Type
  • Living Room
Product Standouts
  • Quick Drying
  • Good Coverage
  • Eco-Friendly
  • Durable
  • Beautiful Color
Rated 5 out of 5
Review posted

Paint

It blends well with my other earth tone colors ,goes on my wall really easy,it dries pretty fast in about 2 hours (so I can hang a picture up ),exceotional paint,definitely recommend,I'm very pleased overall.

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Rated 5 out of 5
Quality
Rated 5 out of 5
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Rated 5 out of 5
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Reviewed by Barella R., from United States
Verified Buyer
Shade
Reviewing
Shade
I recommend this product
Painter
Hire a Pro
Skill Level
Beginner
Room Type
  • Bedroom
Product Standouts
  • Quick Drying
  • Eco-Friendly
  • True to Color
  • Low Odor
  • Good Coverage
Rated 5 out of 5
Review posted

Love the color!

This paint came out exactly like I imagined! My super was impressed with the finish as he hadn’t used Clare before. It dried fast, no fumes! I’ll be using Clare for other rooms for sure!

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Rated 5 out of 5
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Rated 4 out of 5
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Rated 5 out of 5
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