Prince
- $77 Gallon
- $3 Swatch
This majestic color has a soft spot for velvet and can rock a heel better than anyone. A deep, rich purple to conjure up a touch of drama.
Prince Gallons are available in both Wall Paint (Eggshell) and Trim Paint (Semi-gloss). Not sure yet? Sample it first with our Peel & Stick Swatches.
Zero Voc*
Superior Coverage
Greenguard Gold Certified
Washable & Scrubbable
Ultra Low Odor
Self Priming
Prince is a deep, rich purple with a cool undertone that reads regal, saturated and unmistakably purple. The cool undertone delivers a true, clear plum character rather than the warm eggplant or brown quality that warmer undertones create. That clarity is what makes it feel majestic rather than moody. Clare markets it as a color for velvet, drama and a room that means it, and the wall backs that up.
At an LRV of 11, Prince absorbs almost all light and creates a rich, fully immersive result. In natural daylight the cool undertone stays forward and the purple reads as a clear, saturated plum. In warm or evening light it deepens and reads more dramatic. Despite that depth, reviewers report smooth application even on textured walls and true-to-color results, and one bedroom reviewer called it gorgeous even in a smaller room, a useful confirmation that a deep purple can work in intimate spaces when that is the intent.
The cool base pairs powerfully with crisp whites for maximum contrast. Snow Day or Timeless on trim and ceilings keeps the palette sharp and prevents the depth from feeling heavy. Prince works in bedrooms, bathrooms, living rooms, dining rooms and statement accent walls and millwork where a deep, regal purple is the goal. For a deep purple with a warmer, eggplant-aubergine direction, Night Groove goes there. For something lighter and more accessible in the purple family, Cosmic Vibes reads more muted and medium.
Best for: Bedrooms, bathrooms, living rooms, dining rooms, accent walls, window trim and millwork
Pairs best with: Snow Day (crisp white trim), Timeless (off-white trim), Penthouse (pale greige complement for high contrast), On Point (warm neutral complement)
Color family: Purple (deep/plum)
Undertone detail: Cool; gives the purple a true, clear plum character rather than a warm, brown, or eggplant direction
LRV interpretation: 11, a very deep, light-absorbing value. Creates a rich, fully immersive result. Reviewers confirm strong coverage and true-to-color results, even on textured walls and in smaller rooms.
Lighting guidance: Natural daylight: rich, clear plum purple with the cool undertone fully forward. Warm or low light: deepens and reads more dramatic and immersive throughout.
Finish recommendation: Eggshell for walls; Semi-Gloss for trim, doors and millwork for bold, high-contrast dimension
Complementary Clare colors: Snow Day, Timeless, Penthouse, On Point, Cosmic Vibes
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