Clare | The Clare Story

Our Story

We’re on a mission to make paint shopping easier and more inspiring, so you can create a home you love.

Clare | High Quality Paint | Perfect Eggshell

We’re challenging the status quo of paint

Paint has the power to completely transform a space and that’s exciting. But the first step — paint shopping — is universally known as a headache. Anyone who’s shopped for paint knows the process can be confusing, overwhelming, and downright painful. We believe shopping for paint should be a joy, not a hassle, so we took on an archaic industry to reinvent the entire experience. We’ve created a better way, an expertly curated color palette, the highest quality paint, no-mess, no-fuss color sampling, and the best painting supplies all delivered to your door. Plus, guidance to get you going and keep you inspired along the way.

Clare | Paint Samples | Perfect Color Swatches

A selection of brilliant colors, curated by an expert

Choosing paint colors for your home is hard, especially when there are thousands of them (who truly needs 50 shades of beige?). Our founder — an interior designer — reviewed hundreds of color formulations with an expert eye to bring you a curated palette of timeless colors you’ll love. We’ve also created technology to guide you, because sometimes we all need a little help. Enter Clare Color Genius, an interior design-based color consultation paired with a high-tech algorithm that will recommend the perfect color for your space. We’ve done all the groundwork, so you’ll never have to sort through an endless sea of paint chips again.

Interior wall paint and by Clare

We’ve thought about every last detail

We put a lot of thought into our products because you put a lot of thought into your home. Our ultra-premium paint is Zero VOC* and GREENGUARD Gold Certified for low chemical emissions. Our tools are designed to give you the best results, even if you’ve never held a paint roller before. And our blog has tons of tips and inspiration to help you create a home you love. From the moment you begin your search for the perfect color to long after the paint has dried, we’re here to make the process easy and inspiring, every step of the way.

Clare | Nicole Gibbons

Who came up with this?

Nicole did. Our founder, Nicole Gibbons, is an interior designer and entrepreneur whose expert opinion has been sought by top media outlets like HGTV, OWN - The Oprah Winfrey Network, Good Morning America, The Rachael Ray Show, Elle Decor, House Beautiful, Better Homes & Gardens and more. Her work in the design world enabled her to identify that the paint shopping experience was broken, and she saw an opportunity to improve the process from start to finish. Nicole founded Clare to create an easier, more inspiring way to shop for paint and is passionate about helping people create beautiful spaces they love coming home to every day.

Buy with confidence every time you shop with Clare. If you’re not happy with your experience, let us know and we’ll make it right.

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