Clare | The Clare Story

Our Story

Hi, We’re Clare. We’re on a mission to make paint shopping easy and inspiring, so you can create a home you love.

Paint Shopping Swatches

Paint shopping, simplified

Paint shopping used to be a hassle. Now it’s not. We’ve reimagined a whole new paint shopping experience with designer-curated colors, technology to guide you, mess-free paint swatches, and the highest-quality paint and supplies, delivered. We’ve also got you covered with the best advice to help you tackle your paint project with confidence. From the moment you begin your search for the perfect color to long after the paint has dried, we make the process easy, every step of the way.

Wall Color

Consider us your color authority

As a company founded by an interior designer, our expertly curated colors are the best of the best. We reviewed hundreds of colors to create a tried and true palette that takes the guesswork out of finding a color you love. Need help choosing? Our interactive Clare Color Genius will guide you to the perfect color for your space with just a few simple questions. We’ve also made sampling colors easier than ever with our Perfect Color Swatch – just peel & stick! No mess, no hassle, and you never have to sort through an endless sea of paint chips again!

Nicole Clare Paint

The brains behind it all

Meet Nicole Gibbons, our founder and an interior designer who saw there were no paint brands offering an easy or convenient way to shop for paint, so she decided to fix that. A true expert in her field, her design know-how has been featured by top media outlets like HGTV, The Oprah Winfrey Network, Good Morning America, Elle Decor and more. Nicole is passionate about helping people create beautiful spaces they love. And she founded Clare to continue doing just that...one perfect paint color at a time!

A Cleaner, Healthier Formula
Zero VOC means they’re free of toxic, carbon-based solvents that pollute the air and pose health risks.
Zero VOC paint & colorants

Zero VOC means they’re free of toxic, carbon-based solvents that pollute the air and pose health risks.

Our paint meets rigorous emissions standards, releases fewer pollutants, and supports healthier indoor air.
GREENGUARD Gold certified

Our paint meets rigorous emissions standards, releases fewer pollutants, and supports healthier indoor air.

Our paint is self-priming and applies evenly with a durable finish that resists dirt, grime and mildew.
Ultra-premium quality

Our paint is self-priming and applies evenly with a durable finish that resists dirt, grime and mildew.

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Find your perfect paint color

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Free shipping on orders over $100

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Free shipping on orders over $100

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