The Clare Paint Playoffs are underway and we can't wait to add a brand new paint color to our lineup. See all 8 potential new colors here.

Game On: Help Us Choose Our New Paint Color!

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Get your game face on! A brand new color is coming to Clare — and we’re putting the ball in YOUR court. Last year, you helped add Frozen to our list of curated hues and now, we’re back for round two. With eight potential new shades in our starting lineup (featuring four dreamy color families), you’ll help us narrow it down until only one winner is left standing. How? A playoffs-style bracket! Keep scrolling for all of the details and be sure to follow along on Instagram for real-time updates!

Eight potential new paint colors are going head to head in the Clare Paint Playoffs. Voting is as easy as filling out this playoffs-style bracket to choose your favorite color.

Here's the rundown

Game on

To help us decide who will be crowned champion of our very own color tournament, we want your input! At Clare, it’s our mission to bring you fewer, better paint colors you’ll love. To get the ball rolling, we announced our very own “Elite Eight” — a selection of expertly-curated hues to potentially add to our color palette. Now we want you to weigh in! Submit your bracket to let us know what color YOU want to win a permanent spot on the Clare color roster!

Filling out your bracket is simple: select your picks to narrow down the color family matchups (pink, blue, yellow and green) to one top choice. Trust us when we say every bracket counts. The color that receives the most picks will land a coveted spot in the Clare color palette. For every perfect bracket submitted, we’ll reward you with $10 off your next paint purchase! If you like to play the odds, things are looking pretty good. There’s a 1 in 256 chance you’ll get a perfect bracket.

Four color families are going head to head in the Clare Paint Playoffs. Fans will narrow the options down to one top pick to help choose Clare's new paint color.


On August 6, 2020, we’ll narrow down our top two contenders and enlist your help choosing their names. Get your creative juices flowing, because your submission could make it all the way to the finish line!

The home stretch

Later this summer, the winning color (and it’s name!) will be revealed and available to shop on our site! Just like any other Clare color, we’ll offer it in Wall Paint, Trim Paint, and our Perfect Color Swatches.

So are you ready to see which color can go the distance?

Follow us on Instagram and visit the hashtag #createwithclare for more updates.

Let the Clare Paint Playoffs begin!


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