
Our Products

Paint you can feel good about
We started this company with your well-being in mind, so creating a better paint is our priority.

Zero VOC paint & colorants

No hazardous air pollutants (HAPs)

GREENGUARD Gold certified

No toxic air contaminants (TACs)

Ultra-low odor

No EPA chemicals of concern

Zero VOC paint for a healthy home
Our water-based interior paints and colorants are zero VOC which means they’re formulated without the toxic carbon-based solvents found in other paints. VOCs are emitted as gasses and can pollute the environment and the air inside your home, posing health risks. According to the EPA, the air inside can be up to ten times more polluted than the air outdoors, so we made it our priority to create products that support healthier indoor air, while still delivering outstanding performance.

GREENGUARD Gold Certified
This top tier certification offers assurance that our paint meets the world’s most stringent emissions standards, ensuring fewer pollutants and healthier indoor air. GREENGUARD Gold requires paint formulas to undergo rigorous testing for more than 360 VOCs and hazardous chemicals. Backed by science, you can feel confident knowing our paint is a better choice for your home and environmental health.

But wait, there’s more
When it comes to our products, we go above and beyond industry regulations–because we care. We’re proud that our paint is formulated without any toxic air contaminants (TACs), hazardous air pollutants (HAPs), or any EPA chemicals of concern. We also value transparency and include ingredient disclosures on our labels, even though it’s not required.
Our focus on sustainability
- Our energy-efficient factory reduces waste at every stage in the manufacturing process, and treats and recycles water for reuse.
- Our paint containers, trays and liners are made from recycled materials.
- Shipping and packing materials are made from 100% recycled paperboard with 90% post-consumer content.
- Paint is compliant with LEED regulations for green building as set forth by the US Green Building Council.

